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  • Review of Literature

    Hello Students,

    Update your Review of Literature before 2.30 P.M.

  • #2
    REVIEW OF LITERATURE
    STUDY BY 1
    VichitaVathanophas&Jintawee Thai-ngam March 2007
    PROBLEM STATEMENT

    ‘‘Competency Requirements for Effective Job Performance in The Thai Public Sector’’
    OBJECTIVES OF STUDY
    To identify the required competencies and develop a competency model for effective job performance at the Chief of the General Administrative Sub-Division position level in the Thai Department of Agriculture using the Behavioral Event Interview (BEI) technique.
    FINDINGS OF STUDY
    • Study find that the existing model of competencies consist 23 were proper and in future the explicitly will be more than the present term.
    • Study also suggested that their training subjects were recommended for current/subsequent job incumbents
    References :- http://www.cmr-journal.org/article/download/49/517

    STUDY BY 2
    Balamurugan, Sathish and Sathyanarayanan
    PROBLEM SATAEMENT
    “Consumer Behavior towards Online Shopping A Study with reference to Coimbatore City”
    OBJECTIVES OF STUDY
    • Study the attributes that influence customers’ intention to buy online
    • Study the highest influencing attributes on intention to buy online
    • Identify the relationship of demographical factors that influence online shopping
    FINDINGS OF STUDY
    • Ease of use construct is positively correlated with the intention towards online purchase.
    • Product attributes which consist of factors like time saving, less or no travelling, product customization, and access to global brands is positively correlated to intention to purchase.
    • Perceived risk is positively correlated with intention to buy.
    • The majority of the respondents are between the age group of 20 and 25 (81.7%)
    References :- http://myportal.tmc.edu.sg/tmcweb/im...0-%20Final.pdf
    Attached Files

    Comment


    • #3
      REVIEW OF LITERATURE

      1.Importance of behavioral competencies in career progression


      ABSTRACT
      The prominent role of competency development in enhancing the success of employees and organizations has drawn the attention of practitioners leading them to introduce competency development as a central part of their human resource practices. Unfortunately, the strong managerial interest in competency development was not fully translated into the academic world, creating a gap between theory and practice. The main purpose of this study was to fill this gap by unraveling the process of competency development in organizations. To this end, we adopted a longitudinal multiple case study design, gathering information from 22 Belgian organizations through organizational records, semi-structured interviews with HR managers and focus groups. By using a grounded theory approach, a framework emerged mapping out the different steps of competency development in organizations. Hence, this study can be an important first step towards closing the existing gap between practice and theory concerning competency development in organizations.
      SOURCE OF STUDY- https://lirias.kuleuven.be/bitstream...wp-2011-01.pdf


      2.Importance of behavioral competencies in career progression

      ABSTRACT

      Human assets are one of the most important resources available to any organization and employee competence and commitment largely determine the objectives that an organization can set for itself and to its success in achieving them. Therefore, the demand for effective employees continuously increases in both public and private organizations. The ‘Competency-based’ approach to human resource management has become integral during the last thirty years, with ‘Competency’ encompassing the knowledge, skills, abilities, traits and behaviors that allow an individual to perform a task within a specific function or job (Boyatzis, 1982). The objective of this study is to identify the required competencies and develop a competency model for effective job performance at the Chief of the General Administrative Sub-Division position level in the Thai Department of Agriculture using the Behavioral Event Interview (BEI) technique (Spencer & Spencer, 1993). The study found that there were twenty-three competencies that superior job performers used in carrying out this job well. Consequently, the researcher uses current level of importance of competency as primary information to recommend nine competencies in a competency model. This competency model will help the Thai Department of Agriculture to respond to government policy regarding human resource management, provide useful information
      SOURCE OF STUDY-http://www.cmr-journal.org/article/download/49/517

      Comment


      • #4
        REVIEW OF LITREATURE
        1. “Online vs. Offline Consumer Behaviour”, Dr. Dharmendra Mehta, Er. Sunayana Soni, Dr. Naveen K.Mehta

        ABSTRACT:
        The Internet and conventional marketing each have distinct features. Online shopping involves no travel, product carrying or restrictions on shopping hours, offering easy accessibility, convenience and time saving. In contrast, offline shopping permits and allows physical examination of the products, interpersonal communication but involves high travel and search costs, and also has restrictions on shopping hours. Consumers may use the two channels differently resulting the same consumers may exhibit different behaviors when shopping across online and offline channels.
        OBJECTIVES:
        • To understand the basic concept of Online and Offline Consumer Behaviour.
        • To study the different dimensions of Online and Offline Consumer Behaviour.
        • To provide suitable suggestions to the stakeholders.
        FINDINGS:
        • Online Shopping requires no travel, products carrying or restrictions on shopping hours, offering easy accessibility, convenience and time saving. Offline Shopping provides quality testing of products but involves high travel and search cost.
        • Consumers can behave differently according to the channel being used whether it is online shopping or offline shopping. Consumer behaviour has to be determined at the time of using the channel itself.
        • The product characteristics influence the consumer behaviour towards online shopping rather than the offline shopping. Retailers and manufacturers must adopt different strategies for online and offline shopping.
        2. “A Study of HRM practices and its impact on employee satisfaction in private sector bank. A case study of HDFC Bank”, Mr. Vikram Jeet, Dr. Sayeeduzzafar

        ABSTRACT:
        In the business environment, organizations are facing the challenges to optimize human resources. Human Resources have been valuable and scarce in nature, and can be competitive advantage to the organization. The success of any organization depends on various factors but most important factor that affects organization performance is employees. HRM practices play a crucial role in achieving high-quality product/service. In the study the regression model identified the HRM practices like Training, Performance Appraisals, Team-work, and compensation has significant impact on Job satisfaction. While employee participation at workplace do not have any impact on satisfaction of employee.

        OBJECTIVES:
        To study and analyze the impact of HRM practices on the job satisfaction of the Private-Sector Bank employees.

        FINDINGS:
        HRM practices have helped in gaining the job satisfaction such as, Training, Performance Appraisals, Team-work and compensation. From the regression model, compensation was most important HR practice that leads in job satisfaction of employees. While employees participation was not having any of effects on employee’s job satisfaction at work place.
        https://www.academia.edu
        Attached Files

        Comment


        • #5
          REVIEW OF LITERATURE
          STUDY BY 1
          VichitaVathanophas&Jintawee Thai-ngam March 2007
          PROBLEM STATEMENT

          ‘‘Competency Requirements for Effective Job Performance in The Thai Public Sector’’
          OBJECTIVES OF STUDY
          To identify the required competencies and develop a competency model for effective job performance at the Chief of the General Administrative Sub-Division position level in the Thai Department of Agriculture using the Behavioral Event Interview (BEI) technique.
          FINDINGS OF STUDY
          • Study find that the existing model of competencies consist 23 were proper and in future the explicitly will be more than the present term.
          • Study also suggested that their training subjects were recommended for current/subsequent job incumbents
          References :- http://www.cmr-journal.org/article/download/49/517

          STUDY BY 2
          Balamurugan, Sathish and Sathyanarayanan
          PROBLEM SATAEMENT
          “Consumer Behavior towards Online Shopping A Study with reference to Coimbatore City”
          OBJECTIVES OF STUDY
          • Study the attributes that influence customers’ intention to buy online
          • Study the highest influencing attributes on intention to buy online
          • Identify the relationship of demographical factors that influence online shopping
          FINDINGS OF STUDY
          • Ease of use construct is positively correlated with the intention towards online purchase.
          • Product attributes which consist of factors like time saving, less or no travelling, product customization, and access to global brands is positively correlated to intention to purchase.
          • Perceived risk is positively correlated with intention to buy.
          • The majority of the respondents are between the age group of 20 and 25 (81.7%)
          References :- http://myportal.tmc.edu.sg/tmcweb/im...0-%20Final.pdf
          Attached Files

          Comment


          • #6
            Misleading Advertisements and its impact on Consumer Buying Behavior.
            Research Questions =
            This research formulated two hypotheses that we will be testing in the research. The first hypothesis to test is there a relationship between misleading ads and consumer purchase. Second hypothesis that we will be testing is whether there is any relationship between age and gender difference and susceptibility to misleading ads.
            Limitations of the study=
            One of the major limitations faced was the time. Another constraint was the ignorance of the selected subjects. Lastly we cannot judge whether the respondents gave us a completely true reply.
            Research Design=
            The type of study for this paper is descriptive Under the descriptive study technique the statistical method has been used. Here the researcher must design their studies to give as much evidence as possible for reflecting the cause and effect relationships from the data collected through the survey technique. The designs of such studies should be planned with the type of required analysis already in mind.
            Summary =
            Advertisement is a tool available to the marketers to communicate with the prospective buyers and entice them to buy their products and make their products know to the people. In this effort, advertisements are filled with tall claims that are sometimes too hard to believe.
            • Fairness cream ads try to depict that only a fair person has a good chance to succeed in life.
            • Energy drinks are depicted as if they give superhuman powers to the consumer.
            • children will not grow up properly if they do not consume their chocolate-flavored milk powder or the addition of these powers help in absorbing more of calcium
            celebrity endorsements= The celebrities never use the product, but they appear in the advertisements of products that promises consumers the same skin & hair of the celebrity. In all cases, the glow on the skin of the actress is due to the skills of the makeup artist.
            The research will aid marketers to understand the impact advertisements have on consumer buying decisions. It would give a suggestion, what actually entices a customer to choose a particular product. Do consumers have a good memory to recollect the claims that the advertisements have made or do they shop on impulse? What are the other factors that lead a customer to buy a product? And finally, can advertisers still sell their products based on pure facts, or do they need the added chutzpah of tall claims to push their products forward.

            Results=
            it was observed that there is a strong relationship between misleading ads and consumer purchase. This means that the misleading ads have a strong impact on the consumer buying behavior of the consumers and are major determinant for the purchase decision. The consumers accept the information being provided in the advertisement as true and the buyer suffer dissonance if the product do not function as advertised. From the responses received and by conducting a chi-square test on the second hypothesis, it can be inferred that misleading ad affects consumers mind differently based on the age and gender. The younger age group were more susceptible to the misleading ads and this was the same age group that indulge in impulsive purchases. It was also found out that females make a more informed decision prior to their purchase, but their source of information is usually the advertisements or word-of-mouth information from peers or other reference group..

            Attached Files

            Comment


            • #7
              1. Competency-Based Human Resource Development Strategy
                Noordeen T. Gangani
                Gary N. McLean
                University of Minnesota
                Richard A. Braden
                West Group
                Objective:
              • How competency models can improve HR performance
              • What role do competencies play in the field of HRD?
              • What should be the scope of application of competency models across many different HR functions?
              • What are the challenges HR professionals may face while implementing competency-based HRD strategy?
              Findings:
              The research study has reached to the conclusion that planning and communication, data collection, change planning, and resistance management must be adopted by the companies in a systematic way in order to gain competencies..
              From this research we can say that it provides further scope for research in different area for strategy implemention.

              2. Role of Career Competencies in Organizations
              Malikeh Beheshtifar
              Management Department, Islamic Azad University, Rafsanjan Branch
              E-mail: [email protected]

              Objectives
              Understanding which career competencies and skills are instrumental in a successful career becomes critically important for organizations

              FINDINGS
              1. Career development process is a continuous process and the success is found on the basis of personal characteristics, skills, knowledge, values and abilities.
              2. Competencies and skills will have a reciprocal advantages between Individual and organizations when career competencies.
              Attached Files
              Last edited by 21raju; 04-01-2017, 05:24 PM.

              Comment


              • #8
                Human Resource Management (HRM)
                BY Mansoor Husain and Mushtaq Ahmed

                ABSTRACT-Human resource management (HRM) is making the best possible use of individuals for achieving the organizational objectives. There is a need to find opportunities through these emerging challenges like globalization, change management, investment in human capital, growth etc. Human resource strategies can be used as a vibrant tool vital towards success.
                OBJECTIVES-
                1. How business performance will improve?
                2. HR function is an administrative activity?
                3. Effectiveness of HR practices is differ from organization to organization
                FINDINGS-
                1. Business organization is improved only when the right balance between business strategy and HR practices.
                2. It is not only administrative activity it require every individual is heart of the organization .It is a central role player in overall organization.
                3. Only a organization is effective with the practices when he plays a balanced role between the strategies of organization and implementation threw the practices.

                REFRENCES-
                https://www.omicsonline.com/open-acc...-6359-2-124.pd




                ROL -2
                Consumer purchase behavior in organized retail outlets
                BY -B.V.Sangvikar Department of Management Sciences (PUMBA) University of Pune,India Hemant J. Katole Department of Management Sciences (PUMBA) University of Pune, India
                ABSTRACT-
                Behavior of consumer mainly on purchasing pattern in various store formats and store preference on the basis of product availability, spending pattern, consumers preferred store, sales man services, and store layout. Researchers observed that the customers prefer retail outlets because of price discount, followed by variety of products in the store and convenience to the customer.
                Objectives of study -
                1. To study consumer purchase behavior
                2. Consumer purchase behavior is based on availability, quality and price of the product.
                3. There is a strong correlation between consumer purchase behavior and store layout.


                Findings of study :-
                1. Consumer behavior depends on the need of the customer. Growing disposable income, relative increase in the younger population, and the change in attitudes towards shopping.
                1. It was observed that the majority of customers prefer to visit particular retail outlets because of Price discount followed by variety of products and convenience to customer.
                C. Yes there is a strong correlation between consumer purchase behavior and store layout. Layout attracts the customer.

                REFRENCE- http://jbrmr.com/admin/content/pdf/i-16_c-133.pdf


                Submitted by-
                Sunil Kumari Choudhary
                Attached Files
                Last edited by SunilKumari; 04-01-2017, 04:44 PM.

                Comment


                • #9

                  1. ROL on Consumer Buying Behaviour

                  The Marketer always take help of Consumer buying Behaviour to understand how its customers think, feel and select from alternatives like goods, brands and how the consumers are influenced by their environment. A consumer’s buying behaviour is influenced by cultural, social, personal and psychological factors.

                  CONSUMER PERSONALITY FACTORS
                  There are two factors which always influence the consumers for decision making:
                  • Risk aversion and
                  • Innovativeness.
                  Risk aversion is a measure of how much consumers need to be certain and sure of what they are purchasing
                  Innovativeness is a global measure which measures to which consumers are willing to take chances and experiment with new ways of doing things.

                  CONSUMER PERCEPTION FACTORS
                  Perception is a imagine process, where an individual gather data or information from the environment, organizes it and then draws significance or meaning from it.
                  PERCEIVED FIT measure of how appropriate a certain channel of distribution is for a specific product,
                  QUALITY It is an aim to provide the best product for the consumer and it was believe that if the products have quality the consumer will pay the price,
                  PACKAGING establishes a direct link with the consumers when they purchase, as it can very well change the perceptions they have for a particular brand.

                  PROMOTION
                  The greatest challenge faced by companies today is holding and increasing their market share and value. The reason is each promotional tool has its own characteristics.
                  FAMILIARITY WITH A CHANNEL Consumer’s familiarity with a channel is a measure of the normal experience they have while purchasing products through specific channels (i.e. catalogue, internet, and bricks-and-mortar retailer).
                  BRAND AWARENESS precedes all other steps in the buying process. A brand cannot be performing well, unless a consumer is aware of the brand.
                  FAMILY INFLUENCE A family exerts a complex influence on the behaviours of its members.
                  SHOPPING MOTIVES Shopping motives are defined as what are consumer’s wants and needs as they relate to outlets at which to shop. Two groups of motives,
                  • functional and
                  • Non-functional
                  The functional motives included: convenience, price comparison, merchandise assortment.
                  The Non-functional motives refer to recreation.
                  Reference www.iosrjournals.org/iosr-jbm/papers/ncibppte-volume-1/1014.pdf



                  2. ROL on the Impact of Promotional Tools on Sales Promotion

                  Introduction Objective of this research was to investigate the influence of sales promotion and social surroundings that is situational factors on consumer buying behaviour. Sales promotion has direct effect on the consumer purchase buying behaviour.
                  Literature Review Sales promotion is defined as a special offer or a part of marketing communication activities. Sales promotion is an independent variable and on the other hand social surroundings, buying behaviour, free sample, price reduction and discount level are dependent variables on sales promotion. Sales promotion has grown in importance for both manufacturer and retailer universal.
                  • Promotion Effects on Consumer Buying Behaviour Promotion is a strategy that helps the retailers or manufacturer to invite consumers and purchase more or tries a service or product.
                  • Attitude towards Free Samples Free sample refer to consumer are giving a free little sample of the product so that consumer have the chance to try and use the product.
                  • Attitude towards Price Reduction Price promotion refers to reduction in price for a limited time, which offered to customers. Price discount is famous tool for offering a good down fall in buying price, which is openly mentioned on the product or point of purchase display. The customers are more attracted to price-off promotions
                  • Discount levels investigate how consumer with diverse purchase goal responds to depth of a price discounts. For consumer who has a pre-purchase goal, they are intrinsically motivated to purchase. Any price promotion, which adds extrinsic motivation, would be preferred.
                  • Social surrounding Shopping incorporate a social experiences external the house and there is a connection Connecting time spent and with social companions. Some consumers may view the shopping experiences as a cause of enjoyment and a chance for Social interactions. For most teen, shopping at mall is a place to hang out.

                  There is insignificant relationship between the Sale Promotion and social surrounding
                  MODEL:
                  [IMG]file:///C:%5CUsers%5Cuser%5CAppData%5CLocal%5CTemp%5Cmsoht mlclip1%5C01%5Cclip_image002.gif[/IMG]
                  Reference www.macrothink.org/journal/index.php/jpag/article/viewFile/5845/_28

                  Attached Files
                  Last edited by Mohammad Junaid Qureshi; 04-01-2017, 05:49 PM.

                  Comment


                  • #10
                    Social media marketing and its effectiveness on consumers
                    Social media marketing is a modern way of advertising the products or services on the internet. SMM is mainly considered as an important marketing as word of mouth. Advertising is being to move more views from traditional marketing to electronic media.
                    Basically, social media marketing is communication between the brands and consumers, offering a personal channel to communicate to the customers and making as a brand awareness and as loyal customers. SMM is an effective channel for the retails to promote their products for brand awareness.
                    Virtual Brand Community
                    Vbc is more useful for branding the liked or interested brands which they interested. As it is a virtual trust makes a major factor in dealings. The transactions mainly depend on the attitude and motives of the end users. As it the perception differs from person to person. Mainly marketing is to be done to create the brand's awareness and keeping awareness of the products.

                    Viral Advertising
                    The most of the humor and sexuality in the advertisements are used to attract consumers to viral ads, and if consumers are entertained by the ads, they are more likely to share or pass on the ads to their contacts. It gives the marketing of their products.

                    Attached Files

                    Comment


                    • #11
                      1. DIGITAL INDIA AND ITS IMPACT

                      Dr Uma Narang, Assistant Professor, PG Department of Commerce, PG Govt. College,
                      Sector- 46, Chandigarh




                      It is a well known incontrovertible fact that digital India is that the outcome of the many innovations and
                      technological advancements. These transform the lives of people in many ways and will empower the society in a better manner. The 'Digital India' programme, an initiative of honorable Prime Minister Mr. Narendra Modi, will emerge new progressions in every sector and generates innovative endeavors for next generation. The motive behind the concept is to build participative, transparent and responsive system. The Digital India drive is a dream project of the Indian Government to remodel India into a knowledgeable economy and digitally empowered society, with good governance for citizens by bringing synchronization and co-ordination in public accountability, digitally connecting and delivering the government programs and services to mobilize the capability of information technology across government departments. Today, every nation wants to be fully digitalized and this programme strives to provide equal benefit to the user and service provider. Hence, an attempt has been made in this paper to understand Digital India – as a campaign where technologies and connectivity will come together to make an impact on all aspects of governance and improve the quality of life of citizens.

                      OBJECTIVES

                      1. To know how the technologies and connectivity will come together to make an impact on all aspects of governance and improve the quality of life of citizens.
                      2. To find out how the government services can work effectively with practical solutions and innovative ideas to accomplish the vision of a digital India-a reality.

                      FINDINGS
                      India’s economy has witnessed a significant economic growth in the recent past by growing 7.3 per cent in 2015 as against 6.9 per cent in 2014. The steps taken by the government in recent times have shown positive results as India’s gross domestic product (GDP) at factor cost at constant (2011-12) prices 2014-15 is Rs 106.4 trillion (US$ 1.596 trillion), as against Rs 99.21 trillion (US$ 1.488 trillion) in 2013-14, registering a growth rate of 7.3 per cent. This clearly shows that the Digital India initiative introduced by Indian government has contributed a lot to boost the economy of the country. The Digital India project itself will create employment opportunities for 17 million people directly or indirectly which will help in fighting against unemployment problems in India. Government has planned to give IT training to 100 million students in smaller towns and villages as employment opportunity in IT sector is very high in India. In the next 5 years, India will emerge to be a leader in using IT in sectors like health, defence, education, agriculture and banking. Also the service sectors will be digitally empowered. In the field of education, it also assures broadband connectivity
                      in all panchayats, schools, libraries and other public places. Apart from Broadband
                      connectivity, every village is provided with universal phone connectivity across the country. Mobile and internet banking can improve the financial inclusion in the country and can create win-win situation for all parties in the value-chain by creating an interoperable ecosystem and revenue sharing business models. Telecom operators get additional revenue streams while the banks can reach new customer groups incurring lowest possible costs. The digital inclusion among the country ensures the manufacturing sector to revive the electronics manufacturing.
                      With the Make in India campaign and Digital India, the nation is coming up with to accomplish web zero imports by 2020. This ensures the exports are going to be adequate the imports and this helps within the economic development of the state. With the introduction of mobile property altogether villages, distinctive single portal will be maintained for all government connected services. This ensures that every one databases and knowledgeought to be in electronic kind and not manual. Next to rock oil, physics hardware contains major elements of imports in India. Since India could be a
                      service primarily based country and until currently we've got centered solely on software package development, with the arrival of Digital India, with its stress on creating India a producing hub can amendment the trend.
                      Source:
                      pggc46.ac.in/images/DIGITAL%20INDIA%20AND%20ITS%20IMPACT.pdf
                      2.“A study of online purchase behavior of customers in India”
                      Upasana Kanchan, Naveen Kumar and Abhishek Gupta

                      School of Management, Gautam Buddha University, India





                      The recent growth of e-commerce and also the consumer’s increasing interest in getting over cyber web have considerably modified the landscape of Indian retail market. these days customers square measure inclined to simply accept the changes and keep their eyes on the advantages they'll acquire from on-line retailers. The recent example of adjusting client purchase pattern is that the flipkart’s ‘Big Billion day’ Sale. the expansion in on-line sales will be part attributed to the Internet’s benefits of
                      providing giant amounts of data quickly and inexpensively and its growing accessibility. Yet, to succeed in its full potential, business house owners United Nations agency use ecommerce as a marketing would like a clearer understanding of United Nations agency buys on-line, what they purchase on-line, why they purchase on-line, and the way the non-Internet emptor will be remodeled into {an on-line|a web|an internet} emptor so as to extend online sale. the aim of this study is to know and analyze the factors effecting on-line purchase selections of Indian client. The paper makes an attempt to spot the determinants of on-line purchase intentions of youths in Indian context. supported intensive literature review, factors effecting on-line purchase intentions, antecedents of service quality and client attitudes were known and a structured-non-disguised form was ready. the information was collected through survey of two hundred students of graduation and post-graduation courses in Bareilly region of state. The form contained questions about client demographics, security and privacy issues, technological familiarity, past on-line looking experiences and intentions to shop for numerous kinds of product through net in future. The findings of the study indicate that client on-line purchase intentions square measure considerablyassociated with their gender, education, age, security concern, technological familiarity, and past on-line purchase frequency. client shopping for behavior is additionally plagued by product kind, purchase frequency and monetary value. Their purchase selections also are found to be connected with the net retailer’s services like come back,
                      refund and delivery services. The framework of the analysis enhances understanding of the factors moving clienton-line looking behaviour, facilitates in identification typical Indian internet buyers and should help e-marketers developing additional specific promoting ways to extend e-commerce sales.


                      Objectives:-

                      Following objectives are framed for the research:
                      to grasp regarding the aim of mistreatment net.
                      to search out well-liked e-tailing websites.
                      to grasp regarding the foremost well-liked class of item Purchased on-line.
                      to check the impact of demographic characteristics of consumers on their on-line purchase pattern.




                      Findings: -

                      The objective of this paper was to assess the impact of client characteristics on their on-line looking intentions. supported the review of literature, a complete of six customer-related factors were known and examined within the study. Major findings of the study and their implications square measure as follows: each the genders square measure doubtless to buy goods/services on-line however as compared to females, males do additional on-linelooking. Most of the time folks use net for communication
                      purpose i.e. for e-mail, chatting, social networking etc. however folks additionally use net for diversion, operation and looking purpose. it's been analyzed that folks within the age bracket between 30-45 years square measureadditional inquisitive about doing on-line looking as compared to alternative age teams. financial gaincontains a positive relationship with on-line purchase frequency. folks having higher financial gain square measure additional engaged in getting merchandise over net.
                      Education level of respondents was additionally found to be absolutely related with on-line purchase frequency implying that the upper the education level of individuals, additional they need attended like shopping formerchandise on-line. the foremost well-liked web site for on-line looking was flipkart.
                      Although many folks also are aware of ebay and homeshop18. the foremost well-liked things purchased by folks over net square measure books followed by tickets and apparels. Customers’ concern for security is found to be negatively related with their on-line purchase call. folks extremely involved regarding security of private data, passwords, money transactions square measure less doubtless to try and do on-line looking. A positive relationship between past on-line purchase frequency and future on-line looking intentions is determined implying that customers United Nations agency purchased additional product via net in past can still create on-line purchases in future too. Technology familiarity of the respondents is found to be absolutely connected with past on-line purchase frequency. The implications square measure {once again|once additional|another time|yet again|all over again} that folks having high data of technology square measure more doubtless to buy on-line. The social control implications of higher than findings square measure that the net marketers have to be compelled to target their product to young and additional educated customers earning higher financial gain. Educated persons square measure doubtless to be additional net savvy and better financial gain permits them to buy additionalon-line provided they're sufficiently exposed to on-line looking retailers and motivated to position orders on-line. The findings of the study recommend that on-line marketers ought to guarantee regarding the high security of private data {of clients|of consumers|of shoppers} and money transactions in conjunction with providing smartexpertise of on-line looking so customer might continue getting on-line in future additionally.

                      SOURCE:-
                      https://www.google.co.in/url?sa=t&rc...DOgQFggbMAA&ur
                      Attached Files
                      Last edited by rahul94; 04-01-2017, 07:22 PM.
                      http://gph.is/1jZKy4a

                      Comment


                      • #12
                        An Overview of unorganised retail sector in India
                        By- Raghavendra R H
                        Pondicherry University
                        Analysis
                        Basically this Literature talks about the overview of unorganised sector of retail in India. The sector is around 40000 crore in size and covers nearly 97% of total retail market. These are proven business model having better coverage of market and giving customers the convenience, Low investment to start.
                        The challenges-
                        • Lack of expertise
                        • Competition from organised retail
                        • Shifting of consumers to organised sector
                        Objectives of study
                        • To know the reasons why unorganised retail sector in India dominating.
                        • To know the importance and opportunities and challenges in unorganised retail in India.
                        Conclusion:
                        The study has helped in understanding the essence of unorganised retail sector in India. It shows that the Indian Customers are shifting the interest from unorganised to organised through this study the marketers can adapt to this change.

                        Reference- http://elkjournals.com/MasterAdmin/U...IN%20INDIA.pdf


                        A Review of the theory of viral stealth marketing
                        By- Celeste Swaneopoel, Ashley Lye, Robert Rugimbana This literature talks about the underrated concept of stealth marketing it has thrown light on how this marketing technique is used in order to increase sales or promote brand. Stealth marketing says about how word of mouth and personal touch can influence the decision of customer and influence about the brand.

                        Terminologies- Under the radar, buzz, undercover
                        The concept is that the company will pay someone to brand and market the product online but the catch is we won’t know who will do this so our interpretation will be that the product is good that’s why the buzz is created.

                        Reference- http://www.sciencedirect.com/science...41358209000044

                        Comment


                        • #13
                          how organized retail store affected the unorganized retail store.
                          BY -PRIYA VIZ
                          DMB OF DR.DYV PATIL UNIVERSITY
                          OBJECTIVE
                          CUSTOMER BUYING BEHAVIOR
                          CUSTOMER SATISFACTION LEVEL


                          Retail is currently the flourishing sector in Indian economy and it has been in india from ancient time in form of barter system
                          This trend expected to continue o atleast for two three decades.
                          Major factor of organized retail store over unorganized store are-:
                          Changing lifestyleRole of government
                          Due this factors sales & profit of unorganized retail store has affected
                          how organized retail store affected the unorganized retail store.
                          employment level is increased
                          percentage of skilled labour is increased
                          government revenue
                          38% customers preffered organised retail
                          26%customers preferred unorganized retail
                          purpose of visiting
                          32% shopping
                          36%entertainment
                          34% window
                          price
                          64% are satisfied
                          34% satisfied
                          shopping deals
                          64% satisfied
                          34%satisfied
                          good ambience
                          feeling of joyous
                          feeling of elite
                          technology
                          rise of income
                          loyalty programme
                          brand value
                          fresh stock
                          all under one roof
                          attractive display
                          sense of pride
                          farmers are more associating with organised retail store
                          treatment of king
                          however unorganized store able to maintained the employment level
                          major attraction are credit buying,goodwill,bargaining
                          low recoginition
                          low salary
                          benefits
                          no door step delivery



                          STUDY OF INDIAN RURAL DEVELOPMENT THROUGH INDUSTRY
                          by-taufique [email protected]
                          OBJECTIVE-TO UNDERSTAND THE POTENTIAL
                          TO UNDERSTAND THE NEED OF INDUSTRIALIZATION


                          INDIA IS KNOWN AS AGRICULTURAL ECONOMY INDUSTRIALIZATION HELPED IN DECREASING THE RATE OF MIGRATION ,STANDARD OF LIVING ,PER CAPITA INCOME OF RURALS
                          65% LIVED IN RURAL INDIA
                          CONTRIBUTE 18% TO GDP
                          DESPITE CONTRIBUTION INDUSTRIALIZATION IN ABSENT IN RURAL AREAS
                          STATUS OF INDIAN RURAL ECONOMY
                          MANY FIVE YEAR PLANS CAME& GONE BUT STILL THERE IS LACK OF DEVLOPMENT
                          50% OF THE POPULATION IS 15-25 YEARS
                          RURAL INDUSTRIALIZATION MEANS ENCOURAGING INVESTMENT IN RURAL AREAS AND DEVLOPING THE RURAL AREAS THROUGH VARIOUS MEANS
                          THERE ARE SOME DECISIONS WHICH ARE TAKEN BY THE GOVT THE INDIA.
                          CREDIT POLICY
                          INTEREST FREE LOANS
                          FISCAL POLICY-INCERASE IN INVESTMENT
                          Last edited by [email protected]; 04-01-2017, 06:29 PM.

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                          • #14
                            REVIEW OF LITERATURE
                            STUDY 1:Emotional intelligence and its relationship to workplace performance outcomes of leadership effectiveness
                            David Rosete and Joseph Ciarrochi Department of Psychology, University of Wollongong, Wollongong, Australia

                            OBJECTIVES OF STUDY
                            • To investigate the relationship between emotional intelligence (EI), personality, cognitive intelligence and leadership effectiveness.
                            FINDING OF STUDY
                            • The result may have important implications on how we performance manage, select and develop executives. However, caution must be given in making to wide a generalization of these findings, as the sample size is small.
                            • In terms of performance management, it is important for an executive to be able to not only deliver outputs but also to deal effectively with colleagues and staff.
                            • Cognitive intelligence, correlations were found between the total EI score and verbal IQ, performance IQ and full scale IQ, supporting our final hypothesis.
                            • The correlations between EI and performance measures of leadership effectiveness were modest.
                            REVIEW OF LITERATURE
                            STUDY 2: Positive organisation: the role of leader behaviour in work engagement and retention

                            By Fallen Mendes
                            OBJECTIVES OF STUDY
                            • The aim of this study was to investigate if leader empowering behaviour can positively impact on role clarity, psychological empowerment and work engagement, with the final outcome being the retention of talent.
                            FINDING OF STUDY
                            • The aim of this study was to investigate if leader empowering behaviour can positively impact on role clarity, psychological empowerment and work engagement
                            • secondly if role clarity moderates the relationship between leader empowering behaviour, psychological empowerment and work engagement and finally to determine if work engagement predicts intention to leave within the business unit.
                            • The analyses showed that a leader's behaviour is related to employees' experiences of the work environment.
                            • High levels of meaning correlated with high levels of vigour, dedication and absorption

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                            • #15
                              Study-1
                              EMPLOYEE RECRUITMENT AND SELECTION PRACTICES IN THE
                              CONSTRUCTION INDUSTRY


                              Abstract:-
                              Recruitment and selection, as a human resource management function, is one of the activities that impact most critically on the performance of an organization in terms of achieving its ultimate goal. The purpose of this study is to identify employee recruitment and selection practices in the construction industry within the Ashanti region. The study focused particularly on identifying existing recruitment and selection methods adopted by construction companies, identifying challenges encountered and making some conclusion and recommendations based on my findings. The study also reviewed literature on recruitment and selection. Questionnaires comprising of both closed and open-ended multi-choice type of questions were used to ascertain respondents‟ views on peculiar issues pertaining to employee recruitment and selection practices. The findings of the study revealed that out of the 16 identified recruitment and selection methods, the most frequently used medium of employee selection, in the order of highly recognized method includes newspaper advert, in-house (internal recruitment), labour office, employee referrals, radio advert and lastly internet recruitment. In-house recruitment, Initial job offers, internet recruitment, newspaper advert and radio advert are five (5) key quantifiable recruitment and selection methods, which influence construction workers‟ performance.
                              Objective:-
                              1. To identify existing selection practices adopted by construction companies in engaging workers.
                              2. To determine which of the recruitment and selection practices influence the performance of workers.
                              3. To identify challenges contractors encounter in the recruitment and selection of workers.


                              Findings:-

                              The objectives of the study were to identify existing recruitment and selection methods adopted by construction companies in engaging workers, to determine which the recruitment and selection procedures influence the performance of workers, to identify challenges contractors encounter in the recruitment and selection of workers. Below are the findings obtained from the analysis of the data gathered from the survey conducted
                              1. Formal policy on Recruitment and Selection
                              2. Recruitment and Selection methods by Industry
                              3. Challenges Contractors Encounter in the Recruitment and Selection of Workers
                              4. Recruitment and Selection method, which influence workers’ performance



                              References:-

                              http://ir.knust.edu.gh/bitstream/123...Adu-Darkoh.pdf

                              Study-2

                              Applying Career Competencies in Career Management

                              The thesis critically examines the use of competencies in career management, and
                              introduces career competencies as an approach to sustainable career management.
                              An 87-item measure of career competency (CC) was tested on a sample of 632
                              individuals from different backgrounds. From this, the Career Competencies
                              Indicator (CCI) was developed. The CCI comprises 43 items, measuring seven subscales:
                              goal setting and career planning, self-knowledge, job-related performance
                              effectiveness, career-related skills, knowledge of (office) politics, networking and
                              mentoring and feedback-seeking and self-presentation. Sub-scale alphas were of
                              acceptable level and the factor structure was replicated with two other samples.

                              Objective:-
                              1. Answer the question whether the criticism of the current use of competencies in

                              career development as found in the literature is reflected in practice? How do
                              practitioners define terms such as career development and competency, how do
                              they use competencies in career development and how do they evaluate their
                              approaches?
                              1. Investigate whether the concept of the three areas of knowing is applicable to the

                              police context? What factors are important for police officers in their career
                              development at different ranks and whether the ICCS covers all these factors?
                              1. Develop an instrument to measure career competencies.
                              2. Demonstrate the reliability and validity of the instrument.
                              3. Use the instrument in an applied setting within the co-operating police force and

                              evaluate this application.

                              Findings:-
                              1. Investigate whether the concept of the three areas of knowing is applicable to the

                              police context? What factors are important for police officers in their career
                              development at different ranks and whether the ICCS covers all these factors?
                              1. Develop an instrument to measure career competencies.
                              2. Demonstrate the reliability and validity of the instrument.
                              3. Use the instrument in an applied setting within the co-operating police force and

                              evaluate this application.

                              References:-

                              https://eprints.worc.ac.uk/525/1/App...Management.pdf


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