Startup Blueprint: Designing Innovative Business Models

Course Objective

This course helps students develop the mindset and skills required to design scalable and innovative business models. Through hands-on use of tools like the Business Model Canvas, lean startup frameworks, and investor pitch strategies, students learn how startups are conceived, validated, and launched.

Learning Outcomes

• Design validated, customer-focused business models
• Apply lean and agile startup methodologies
• Pitch ideas with strategic clarity to stakeholders and investors

Startup Blueprint Syllabus T30

Session No.	Topics	Tool/Reading/Activity	Skill Focus
1	What is a Startup?	Case: Zepto / Dunzo	Entrepreneurial Mindset
2	Opportunity Sensing	Problem Discovery Workshop	Customer Need Identification
3	Problem Framing	“How Might We…” Exercise	Insight Framing
4	Value Proposition Design	Value Prop Canvas	Product-Market Fit
5	Business Model Canvas	BMC Lab	Visual Business Planning
6	MVP (Minimum Viable Product)	MVP Design Studio	Iterative Validation
7	Customer Segments	Persona Mapping	Target Market Design
8	Channels & Relationships	Go-To-Market Mapping	Customer Acquisition Strategy
9	Revenue Models	Revenue Model Simulation	Pricing & Monetization
10	Cost Structures	Lean Cost Sheet Exercise	Financial Efficiency
11	Key Activities & Resources	Strategic Mapping	Operational Focus
12	Competitive Advantage	SWOT / Moat Frameworks	Strategic Positioning
13	Legal Basics	Startup Compliance Checklist	Regulatory Awareness
14	Digital Tools for Startups	No-Code Tools Overview	Operational Agility
15	Funding Sources	Equity vs Bootstrapping Workshop	Capital Structuring
16	Pitch Deck Creation	Sequoia Pitch Template	Investor Storytelling
17	Pitch Delivery	Shark Tank Simulation	Pitching Presence
18	Unit Economics	CAC, LTV Calculator	Sustainable Growth Thinking
19	Mock Demo Day	Internal Jury Rehearsal	Stakeholder Communication
20	Demo Day Showcase	Live Pitch to External Jury	Entrepreneurial Execution

 

Textbook & Resources

• Primary Tools & Techniques: Business Model Canvas, Lean Canvas, Figma, Canva, Pitch Deck Templates, Cap Table Tools

Recommended Books:

• The Lean Startup – Eric Ries
• Business Model Generation – Alexander Osterwalder