Mini MBA in Marketing is the condensed content and theories of marketing, which will improve your decision-making process.
Speaker:- Prof. Lavina Khilnani
Date:- 24th & 25th June 2020
Time:- 11:30 AM to 1:00PM
The learning outcome of the Mini MBA in marketing is to:
- Enhance your basic understanding of the Business and Market.
- Widen your strategic ability.
- Provide Strategic lessons from real-life cases.
Day 1
- Marketing Process,
- Marketing Environment
- Product Life Cycle (PLC) with relevant cases.
Day 2
- Consumer buying behavior
- Segmentation
- Targeting
- Positioning with relevant cases