Top MBA Colleges for MBA/PGDM in Marketing

In the millennium, with the improvement of digital technology, marketing – one among the main business fields, is no longer a simple concept. In today’s always-online world, businesses must have a worldwide audience reach. And should be able to operate in a multifaceted and ever-evolving digital ecosystem. The traditional marketing methods now taking a backseat, companies want marketers who can adapt, survive and succeed in this unstable environment. Doing an MBA in marketing management is one way to develop your marketing skills, and helps in understanding consumer behavior. Finest MBA Colleges in Marketing comes up with the most punctilious way to understand the market behavior and its challenges. 

If we talk about MBA concentrations, marketing is the most popular branch. It is indexed as a well-paid choice with high pay packages. Companies also look out for managers for more innovative marketing strategies and take advantage of maximized sales. And managers with a good skill set will find in the finest MBA colleges offering MBA or PGDM in marketing stream.

The top 20 Business Schools/ Colleges  for MBA/PGDM in Marketing in India are as below:

1. IIM Bangalore
2. IIM Calcutta
3. FMS Delhi
4. S P Jain Mumbai
5. MDI Gurgaon
6. IIM Lucknow
7. Taxila Business School Jaipur
8. IIM Kozhikode
9. IMT Ghaziabad
10. Goa Institute of Management Goa
11. N L Dalmia Mumbai
12. Symbiosis Pune
13. Jaipuria Noida
14. Fore School of Management Delhi
15. Jamnalal Bajaj Institute Mumbai
16. MICA Ahmedabad
17. NMIMS Mumbai
18. IMI Delhi
19. Great Lakes Chennai
20. SIMSREE Mumbai

These top MBA Colleges for marketing also have research centres that provide networking opportunities and publish cutting-edge research in the marketing domain.

Skills Required:

The top skills required for an MBA in marketing are as follows:

• Strong Communication skills
  Communication skills or Interpersonal skills are essential for everyone in a leadership role and to encourage others to make a difference between success and failure – it can be for customers, colleagues or any other person working with you.
• Strategic thinking
  This is the foundation of an MBA marketing – to think out of the box and move from a functional role to a “Larger picture”.
• Entrepreneurial skills
  With this skill one is able to spot a gap in the market, review it, whether it is worth filling the creativity and technical understanding of the dynamic growth of the organization.
• Digital skills
  To become a successful marketer one needs to be very strong digitally and should know how to shout through the web and deliver your message across the borders.

The more skill sets required are negotiating skills, analytical thinking, define target audiences, marketing plans, time management, etc.

The Scope of MBA in Marketing Management in India:

The scope of an MBA in Marketing is on exponential growth in today’s universal economic market. With a goal to reach out to the customers rapidly and proficiently, companies are today looking for specialists who have done their Masters in Business Administration with a specialization in marketing. Every business requires a marketing head or someone to supervise marketing activities such as digital presence on the net, promotions, advertisements, sales, media, entertainment, and many other activities. 

Additionally, with the digital media gaining thrust, MBA in marketing particularly in the digital domain has become popular. The movement of marketing has changed and enlarged with technological evolution. The right example of this is digital marketing. And Well Known MBA colleges for marketing management in India offers Digital marketing as an additional subject in their curriculum.

Career Scope and Job Roles Offered in MBA Marketing.

The scope of an MBA in marketing in India is very wide. On completion of the MBA/PGDM, students can be placed as sales officers or managers in multinational companies. They have a lot more opportunities including retail, tourism, FMCG, banking, hospitality, media & advertising and market research.

Better marketing is the remedy that businesses have prescribed for themselves to ward off the ills of recession. Therefore, MBAs from the Marketing specializations are even more required than they were in good times earlier.

There is enormous growth in a career in digital marketing. Currently, the most sought-after career opportunity for the students from the marketing field is digital marketing – offering eight lakh jobs in the very first quarter of 2019, data available with Naukri.com. Individuals with an MBA degree in marketing can opt for the following positions in any industry.

• Marketing Manager
  The primary responsibility is planning, developing, implementing, and executing (taking actions) the strategic marketing plans for an entire organization – in order to attract potential customers and retain the existing ones.
• Brand Manager
  The brand manager continuously monitors marketing trends and track the competitive products in the marketplace to retain/enhance their brand name and reputation in the marketplace.
• Asset Management
  The person is responsible to determine the feasibility of asset acquisition and presenting reports to the upper management or board of members.
• Corporate Sales
  The corporate salesperson is responsible for direct Business to Business sales in the organisation and generates revenue for it.
• Market Research Analyst
  The primary responsibility of the market research analysts is to perform research and gather statistical data to help a company market its products or services in a better/best way.
• Sales Manager
  The primary responsibility is to achieve growth and hitting sales targets by successfully managing the sales team, it also includes designing and implementing a strategic sales plan that expands the company’s customer base.
• Product Manager
  The role involves developing products by identifying potential products, conducting market research, generating product requirements, production time-line, pricing, determining specialisation, and developing marketing strategies.
• Head of Digital Marketing
  The head of digital marketing is generally responsible for planning, developing, implementing, and managing the overall digital marketing strategy.

It’s evident from the above why so many students are interested in pursuing an MBA in Marketing. Marketing is an important part of almost all companies, and is becoming even more vital as the internet and international demand for goods and services drive increased competition. And as marketers are flooded with data and global pressures, many are turning to MBA in Marketing to understand how their discipline is shifting

Top Companies Hiring MBAs in Marketing

Students need to spend huge on earning an MBA degree from a top B-school in India. When we discuss the job options, the following are the top few companies that you should consider.

 Here is the list of Top MBA-recruiting companies at Taxila Business School.

• • Hindustan Unilever Ltd
  • Amazon
  • Apple
  • VIVO
  • OPPO
  • Bain & Company
  • Godrej & Boyce
  • Citigroup
  • Deloitte
  • Facebook
  • Goldman Sachs
  • JP Morgan
  • McKinsey
  • Morgan Stanley
  • Asian Paints Ltd

Many Others such as – Johnsons & Johnsons, Nike, E&Y, PricewaterhouseCoopers, Tesla, LinkedIn, Procter & Gamble, Accenture, Deutsche Bank, PepsiCo, and many more.

Salary of MBA’s in Marketing:

The national average salary of a marketing manager is about Rs 9.9 lakh per annum, data available for 2019 with Glassdoor.com show. Here we have mentioned the average salary offered by some reputed companies for marketing manager positions.

Also read:

• Top 20 MBA Entrance Exams in India
• Best Paying MBA Specializations in 2020
• Survive and Succeed an MBA program during 2020
• Top 50 Business Schools in India 
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