Elevator Pitch

Course Objective

• To enable students to craft compelling, concise, and impactful elevator pitches for personal and professional contexts.
• To develop storytelling, audience analysis, and persuasive communication skills.
• To prepare students for real-world scenarios including interviews, investor meetings, and networking events.

Learning Outcomes

• Understand the components and psychology behind a great elevator pitch.
• Create customized pitches for different audiences and goals.
• Use body language, tone, and voice to enhance pitch delivery.
• Handle impromptu questions with confidence and presence of mind.
• Present refined pitches with strategic storytelling and visual minimalism.

Elevator Pitch Mastery Syllabus T30

Session No.	Topics	Tool/Reading/Activity	Skill Focus
1	Introduction to Elevator Pitches + Hooks & Value Propositions	Video Examples + Hook Writing Exercise	Strategic Self-Positioning & Framing
2	Understanding the Audience + Pitch Structuring	Persona Mapping + PREP Framework	Audience Awareness & Story Structuring
3	Writing for Brevity + Drafting the Pitch	Pitch Writing Workshop	Concise Communication
4	Voice, Tone, and Confidence	Modulation Practice + Roleplay	Vocal Presence
5	Body Language & Visual Aids	Mirror Practice + Slide-Free Pitch	Non-verbal & Minimalist Storytelling
6	Personal Branding & Product Pitches	LinkedIn Integration + Product Pitch Roleplay	Personal Branding & Business Pitching
7	Handling Questions + Emotional Storytelling	Q&A Simulation + Hero’s Journey Lab	Presence of Mind & Emotional Engagement
8	Pitching in Panels + Cross-Cultural Contexts	Shark Tank + Global Pitch Comparisons	Team Selling & Cultural Fluency
9	Feedback Loops + One-on-One Rehearsals	Peer Critique + Coaching Sessions	Iterative Refinement & Confidence Boost
10	Final Pitch Presentations	Peer + Jury Evaluation	Strategic Communication Mastery

 

Textbook & Resources

• Primary Tools & Techniques: Voice modulation, Hero’s Journey framework, LinkedIn optimization, PREP and STAR formats

Recommended Books:

• Talk Like TED – Carmine Gallo
• Made to Stick – Chip & Dan Heath