Distribution Strategy

Course Objectives

• Understand the strategic role of distribution in the marketing mix.
• Analyze different distribution models and their business applications.
• Design effective multi-channel distribution systems.
• Evaluate technological innovations in distribution.
• Address legal and ethical challenges in distribution management.

Course Outcomes (CO)

CO No.	Course Outcome	PO Mapping
CO1	Explain the strategic importance of distribution networks.	PO1, PO4
CO2	Analyze and compare multi-channel and omnichannel strategies.	PO2, PO3
CO3	Design efficient distribution systems to optimize reach and cost.	PO1, PO5
CO4	Evaluate the impact of technology (AI, IoT) on modern distribution practices.	PO4, PO6
CO5	Address regulatory and ethical concerns in distribution strategy.	PO2, PO7

 

Distribution Strategy Syllabus T30

Session No.	Topics
1	Introduction to Distribution Channels and Their Role
2	Designing a Multi-Channel Distribution System
3	Traditional vs. Modern Distribution Systems
4	Channel Conflict and Its Management
5	Logistics and Supply Chain Integration in Distribution
6	Retail Distribution and Store-Level Strategy
7	E-commerce and Digital Distribution Networks
8	Franchise Models and Distribution Partnerships
9	Channel Power and Negotiation Strategies
10	Omni-Channel Marketing and Customer Experience
11	Inventory Management and Demand Forecasting
12	Last-Mile Delivery Challenges and Solutions
13	Distribution in Rural and Emerging Markets
14	Global Distribution and International Supply Chains
15	Data-Driven Distribution Decision Making
16	Technology in Distribution (AI, Blockchain, IoT)
17	Evaluating Channel Performance and KPIs
18	Case Studies of Distribution Innovation in India
19	Regulatory Considerations in Distribution
20	Future Trends in Distribution and Logistics

 

References:

• “Marketing Channels” – Bert Rosenbloom
• “Distribution: Planning and Control” – David Walters
• “Strategic Logistics Management” – James R. Stock & Douglas M. Lambert