Taxila Business School
Guesstimation Toolkit
01. Understanding Guesstimates
- Definition and Importance of Guesstimates
- Real-world Applications (Consulting, Management, Business Strategy)
- Approaches to Estimation: Top-down vs. Bottom-up
02. Basic Framework
- Problem Breakdown
- Making Logical Assumptions
- Setting Up Estimations and Verifications
03. Numeracy & Calculation Skills
- Quick Mental Math Techniques
- Rounding Off Numbers for Approximation
- Handling Large Numbers and Units Conversion
04. Restaurants & Food Services
- Market Sizing: Number of fast-food outlets, cafes, or fine-dining restaurants in a city.
- Operational Metrics: Average daily sales, customer footfall, table turnover rate.
- Revenue Estimation: Monthly/annual revenue of a food chain, average order value.
05. Automobiles
- Vehicle Sales: Annual sales of different vehicle types (cars, bikes, EVs).
- Market Penetration: Market share of specific car brands or models.
- Service & Maintenance: Number of car repair shops, annual service revenue.
06. Retail & FMCG
- Product Sales: Units sold for a specific product (e.g., toothpaste, detergent).
- Store Operations: Number of outlets of a retail chain in a region
- Revenue Forecasting: Annual sales revenue, promotional campaign impact.
07. Technology & E-commerce
- User Metrics: Daily active users, app downloads, website traffic.
- Transaction Volume: Number of online orders during peak sales (festivals, events).
- Revenue Streams: Revenue from subscriptions, advertisements, e-commerce sales.
08. Travel & Tourism
- Tourist Visits: Number of visitors to a popular destination (city, theme park, historic site).
- Hotel Metrics: Hotel occupancy rates, average daily rate (ADR), revenue per available room (RevPAR).
- Seasonal Demand: Peak vs. off-season tourist numbers, impact on revenue.
09. Real Estate & Construction
- Property Sales: Number of residential/commercial units sold, rental units.
- Market Valuation: Average property prices in urban vs. rural areas.
- Construction Metrics: Cost of construction per square foot, project completion timelines.
10. Media & Entertainments
- Content Consumption: Number of movie tickets sold, TV show ratings, streaming service subscribers.
- Advertising Revenue: Revenue from advertisements on TV, online platforms, print media.
- Box Office Metrics: Weekly/annual box office collections, number of screens per cinema chain.
11. Banking & Financial Services
- Customer Base: Number of bank account holders, credit card users.
- Loan Disbursement: Number of loans (home, auto, personal) sanctioned annually.
- Revenue Streams: Annual revenue from interest, transaction fees, investment products.