Business Models for Decision Making
Course Objective
This course empowers students to use strategic and financial models to guide business decision-making. Students will learn to apply proven frameworks to analyze business environments, design sustainable models, and evaluate new ventures. The course uses case-driven learning to build real-world analytical, design, and communication skills vital to consulting and entrepreneurship.
Learning Outcomes
- Apply frameworks like BMC, SWOT, Porter’s Five Forces, and Financial Models to real business cases.
- Design and critique scalable, resilient, and innovative business models.
- Align internal and external business model components for execution and growth.
- Develop client-facing business proposals using structured thinking and storytelling.
- Evaluate business opportunities using both qualitative insight and quantitative modeling.
Business Models for Decision Making Syllabus T30
Session No. | Topics | Tool/Reading/Activity | Skill Focus |
---|---|---|---|
1 | Introduction to Business Models | Canvas Overview | Strategic Awareness |
2 | Business Model Canvas – Deep Dive | BMC by Strategyzer | Business Design |
3 | Value Proposition Design & Customer Segments | VPD Tool | Market Fit |
4 | Channels, Customer Relationships, Revenue Streams | BMC Blocks | Business Logic |
5 | Key Activities, Resources & Partnerships | Operations Layer | Execution Clarity |
6 | Cost Structures and Break-Even Models | Cost Mapping | Financial Reasoning |
7 | SWOT, TOWS & Competitive Edge | SWOT + Strategy Matrix | Internal-External Fit |
8 | Porter's Five Forces & Industry Mapping | Porter Framework | External Analysis |
9 | Blue Ocean Strategy & Innovation Models | BOS Canvas | Opportunity Creation |
10 | Designing Digital & Platform Business Models | Multisided BMC | Digital Thinking |
11 | McKinsey 7S and Alignment Tools | 7S Audit | Organizational Fit |
12 | Dynamic Scenario Planning | Futures Wheel / What-If Models | Agility |
13 | Financial Modeling for Business Design | Unit Economics, ROI Models | Quant Insight |
14 | Metrics that Matter – KPIs & Dashboards | Business Model Scorecards | Performance Measurement |
15 | Business Models in Consulting & Startups | Consulting Playbooks | Use-Case Application |
16 | Sustainability & ESG in Business Models | Green Canvas | Responsible Strategy |
17 | Diagnosing Broken Business Models | Failure Cases | Critical Thinking |
18 | Pitching & Presenting Models to Investors/Clients | Storytelling Structure | Persuasive Communication |
19 | Capstone Group Work – Model Redesign | Live Collaboration | Solution Design |
20 | Final Project Presentations & Reflections | Student Decks | Executive Communication |
Textbook & Resources
Primary Textbook:
- Business Model Generation by Alexander Osterwalder & Yves Pigneur
Supplementary:
- Harvard Business Cases, McKinsey & BCG Whitepapers, Strategyzer Toolkit