Distribution Strategy
Course Objectives
- Understand the strategic role of distribution in the marketing mix.
- Analyze different distribution models and their business applications.
- Design effective multi-channel distribution systems.
- Evaluate technological innovations in distribution.
- Address legal and ethical challenges in distribution management.
Course Outcomes (CO)
| CO No. | Course Outcome | PO Mapping |
|---|---|---|
| CO1 | Explain the strategic importance of distribution networks. | PO1, PO4 |
| CO2 | Analyze and compare multi-channel and omnichannel strategies. | PO2, PO3 |
| CO3 | Design efficient distribution systems to optimize reach and cost. | PO1, PO5 |
| CO4 | Evaluate the impact of technology (AI, IoT) on modern distribution practices. | PO4, PO6 |
| CO5 | Address regulatory and ethical concerns in distribution strategy. | PO2, PO7 |
Distribution Strategy Syllabus T30
| Session No. | Topics |
|---|---|
| 1 | Introduction to Distribution Channels and Their Role |
| 2 | Designing a Multi-Channel Distribution System |
| 3 | Traditional vs. Modern Distribution Systems |
| 4 | Channel Conflict and Its Management |
| 5 | Logistics and Supply Chain Integration in Distribution |
| 6 | Retail Distribution and Store-Level Strategy |
| 7 | E-commerce and Digital Distribution Networks |
| 8 | Franchise Models and Distribution Partnerships |
| 9 | Channel Power and Negotiation Strategies |
| 10 | Omni-Channel Marketing and Customer Experience |
| 11 | Inventory Management and Demand Forecasting |
| 12 | Last-Mile Delivery Challenges and Solutions |
| 13 | Distribution in Rural and Emerging Markets |
| 14 | Global Distribution and International Supply Chains |
| 15 | Data-Driven Distribution Decision Making |
| 16 | Technology in Distribution (AI, Blockchain, IoT) |
| 17 | Evaluating Channel Performance and KPIs |
| 18 | Case Studies of Distribution Innovation in India |
| 19 | Regulatory Considerations in Distribution |
| 20 | Future Trends in Distribution and Logistics |
References:
- “Marketing Channels” – Bert Rosenbloom
- “Distribution: Planning and Control” – David Walters
- “Strategic Logistics Management” – James R. Stock & Douglas M. Lambert