Pricing Strategies

Course Objectives

  • Understand the principles and methodologies of pricing strategy.
  • Analyze competitive pricing models and market dynamics.
  • Design optimal pricing strategies for different business contexts.
  • Apply AI and big data to enhance pricing decision-making.
  • Evaluate pricing performance and adjust strategies accordingly.
course-pedagogy

Course Outcomes (CO)

CO No. Course Outcome PO Mapping
CO1 Explain core pricing models and their strategic importance. PO1, PO4
CO2 Analyze pricing strategies using competitive intelligence. PO2, PO3
CO3 Design adaptive pricing models for varying market conditions. PO1, PO5
CO4 Use AI tools to optimize pricing decisions and forecasts. PO4, PO6
CO5 Evaluate and refine pricing strategies based on market performance. PO2, PO7

Pricing Strategies Syllabus T30

Session No. Topics
1 Introduction to Pricing Strategies and Their Importance
2 Cost-Based vs. Value-Based Pricing Models
3 Psychological Pricing Techniques and Consumer Behaviour
Dynamic Pricing and AI-Driven Price Optimization
Profit Maximization Models and Contribution Analysis
4 CASE
5 Competitive Pricing Analysis and Benchmarking
Penetration Pricing vs. Skimming Strategies and Lean Pricing
6 Bundling, Freemium, and Subscription Models
Pricing for Digital Products and Services
7 Role of Pricing in Product Lifecycle Management
International Pricing Strategies and Global Market Entry
Pricing in B2B vs. B2C Markets
8 Geographical and Segmented Pricing Approaches
Impact of Pricing on Brand Perception
9 CASE
10 Regulatory and Ethical Considerations in Pricing
Strategic Discounts and Promotional Pricing
11 Case Studies on Pricing Failures and Lessons Learned
12 Behavioural Economics in Pricing Decisions
13 Implementing and Monitoring Pricing Changes
Future Trends in Pricing (AI, Blockchain, Dynamic Models)

Assessment:

  • 4 Cases – 20 Marks
  • 4 Assignments -10 marks
  • Class Participation – 10 Marks
  • Presentation- 10 marks
  • Mid Term- 10 Marks

References:

  • “Pricing Strategy “- Tim J Smith (to be used as main text book)
  • “The Strategy and Tactics of Pricing” – Thomas Nagle, John Hogan, & Joseph Zale
  • “Monetizing Innovation: How Smart Companies Design the Product Around the Price” – Madhavan Ramanujam & Georg Tacke
  • “Pricing: The Third Business Skill” – Ernst-Jan Bouter