Business Storytelling
Course Objective
This course enables students to communicate business ideas with clarity, emotional impact, and strategic intent. Through mastering narrative structures, data storytelling, and multimedia tools, students learn to craft stories that engage customers, investors, and teams.
Learning Outcomes
- Structure compelling business and brand narratives
- Apply storytelling techniques in leadership, marketing, and data contexts
- Use emotion, logic, and visuals to influence and inspire audiences
Business Storytelling Syllabus T30
| Session No. | Topics | Tool/Reading/Activity | Skill Focus |
|---|---|---|---|
| 1 | Why Storytelling Matters | TED Talk Analysis | Strategic Communication |
| 2 | Anatomy of a Good Story | Pixar Framework + Story Spine | Narrative Structure |
| 3 | Brand Storytelling | Amul / Nike Case Studies | Emotional Branding |
| 4 | Emotional Resonance | Audience Empathy Mapping | Connection Through Emotion |
| 5 | Customer-Centric Narratives | Empathy Maps + Personas | User Journey Framing |
| 6 | Story Mapping | Storyboarding Lab | Planning & Sequencing |
| 7 | Data Storytelling | Power BI / Tableau Case Deck | Insightful Visual Narrative |
| 8 | Analogies & Metaphors | Creative Writing Jam | Simplifying Complex Ideas |
| 9 | Visual Storytelling | Canva Deck Design Workshop | Visual Fluency |
| 10 | Tone & Style | Brand Voice Audit | Voice Consistency |
| 11 | Leadership Stories | Founder Talks Analysis | Influence Through Experience |
| 12 | Values-Based Storytelling | Reflection & Narrative Framing | Ethical Messaging |
| 13 | Founder Storytelling | Startup Origin Stories | Entrepreneurial Identity |
| 14 | Crisis Communication | TATA / Indigo Case Discussion | Reputation Management |
| 15 | Customer Success Stories | Client Journey Labs | Testimonial Framing |
| 16 | Short-Form Stories | Reels & Shorts Workshop | Digital Format Fluency |
| 17 | AI and Storytelling | AI Tools: ChatGPT, Canva AI | Augmented Story Creation |
| 18 | Group Storytelling Project | Collaborative Drafting | Team Narrative Co-creation |
| 19 | Peer Feedback & Editing | Review Circle | Constructive Revision |
| 20 | Story Slam | Final Story Showcase | Performance + Presence |
Textbook & Resources
- Primary Tools & Techniques: Hero’s Journey, Story Spine, Canva, storytelling decks, data visualization tools
Recommended Books:
- Storytelling with Data – Cole Nussbaumer Knaflic
- The Story Factor – Annette Simmons