Elevator Pitch
Course Objective
This course empowers students to communicate ideas with precision and impact under time constraints. It builds personal and professional branding through structured, confident, and emotionally resonant elevator pitches designed for career, product, or idea presentation.
Learning Outcomes
- Deliver high-impact personal and professional pitches
- Structure content for clarity and brevity
- Communicate confidently in high-pressure environments
Elevator Pitch Syllabus T30
| Session No. | Topics | Tool/Reading/Activity | Skill Focus |
|---|---|---|---|
| 1 | What is an Elevator Pitch? | Video Examples + Case Discussion | Strategic Self-Positioning |
| 2 | Crafting the Hook | Hook Writing Exercise | Creative Framing |
| 3 | Defining the Value Proposition | Canvas Exercise | Value Clarity |
| 4 | Audience Targeting | Persona Mapping | Audience Awareness |
| 5 | Brevity & Impact | Pitch Drafting Workshop | Concise Communication |
| 6 | Pitch Structures | PREP Framework | Story Structuring |
| 7 | Voice, Tone & Confidence | Voice Modulation Practice | Vocal Presence |
| 8 | Body Language & Delivery | Mirror & Peer Feedback | Non-verbal Communication |
| 9 | Visual Aids | Slide-Free Pitch Activity | Minimalist Storytelling |
| 10 | Pitch for Self-Branding | LinkedIn Integration | Personal Branding |
| 11 | Pitch for Product | Product Pitch Roleplay | Business Value Communication |
| 12 | Handling Questions | Impromptu Q&A | Presence of Mind |
| 13 | Storytelling in a Pitch | Hero’s Journey Mapping | Emotional Engagement |
| 14 | Pitching in Panels | Shark Tank Simulation | Team-based Selling |
| 15 | Cross-Cultural Pitching | Global Case Comparisons | Cultural Fluency |
| 16 | Feedback Loops | Peer Critique Lab | Iterative Improvement |
| 17 | Pitching to Investors | VC Panel Simulation | Persuasive Communication |
| 18 | Pitching for Interviews | Mock HR Interview | Career Readiness |
| 19 | Final Rehearsals | One-on-One Coaching | Confidence Polishing |
| 20 | Final Presentations | Peer + Jury Evaluation | Strategic Communication |
Textbook & Resources
- Primary Tools & Techniques: Voice modulation, Hero’s Journey framework, LinkedIn optimization, PREP and STAR formats
Recommended Books:
- Talk Like TED – Carmine Gallo
- Made to Stick – Chip & Dan Heath