LinkedIn Mastery
Course Objective
This course equips students to use LinkedIn as a professional branding and networking platform. Learners will build impactful profiles, create value-driven content, connect with industry leaders, and explore job search and thought leadership strategies.
Learning Outcomes
- Build a compelling digital professional identity
- Leverage LinkedIn for job discovery, networking, and personal branding
- Create strategic content and connections for visibility and growth
LinkedIn Mastery Syllabus T30
| Session No. | Topics | Tool/Reading/Activity | Skill Focus |
|---|---|---|---|
| 1 | LinkedIn Landscape | Market Overview | Platform Awareness |
| 2 | Building a Stellar Profile | Profile Audit Exercise | Profile Optimization |
| 3 | Visual Branding | Canva Lab for Banners | Design for Visibility |
| 4 | Crafting the Headline | Headline Generator Tools | Strategic Messaging |
| 5 | Writing the About Section | Peer Review | Personal Narrative |
| 6 | Experience & Skills | STAR Format Mapping | Competency Showcasing |
| 7 | Recommendations & Endorsements | Peer Exchange | Social Proof Building |
| 8 | Keyword Optimization | Resume Worded Tool | Search Engine Visibility |
| 9 | Content Creation | Content Calendar Workshop | Thought Leadership |
| 10 | Personal Branding | Self-Brand Canvas | Identity Clarity |
| 11 | Hashtags & Reach | LinkedIn Analytics | Organic Growth Tactics |
| 12 | Using LinkedIn Jobs | Job Search Filters | Career Discovery |
| 13 | Engaging with Industry Leaders | Commenting Strategies | Strategic Networking |
| 14 | Alumni Outreach | InMail & Messaging Lab | Connection Building |
| 15 | LinkedIn Groups & Events | Join + Interact Activities | Community Engagement |
| 16 | Company Pages & Trends | Employer Research Task | Industry Awareness |
| 17 | Recruiter View | Recruiter Lens Exercise | Application Readiness |
| 18 | Showcase Portfolio | Link Articles, Projects, Videos | Work Sample Curation |
| 19 | Growth Hacks | Algorithms & Posting Times | Visibility Acceleration |
| 20 | LinkedIn Profile Pitch | Profile Presentation & Peer Review | Digital Elevator Pitch |
Textbook & Resources
- Primary Tools & Techniques: LinkedIn, Resume Worded, Canva, LinkedIn Analytics
Recommended Books:
- LinkedIn Riches – John Nemo
- The Power Formula for LinkedIn Success – Wayne Breitbarth