LinkedIn Mastery – Branding, Networking & Job Search
Course Objective
This course equips students to use LinkedIn as a professional branding and networking platform. Learners will build impactful profiles, create value-driven content, connect with industry leaders, and explore job search and thought leadership strategies.
Learning Outcomes
- Build a compelling digital professional identity
- Leverage LinkedIn for job discovery, networking, and personal branding
- Create strategic content and connections for visibility and growth
LinkedIn Mastery – Branding, Networking & Job Search Syllabus T30
| Session No. | Topics | Tool/Reading/Activity | Skill Focus |
|---|---|---|---|
| 1 | LinkedIn Overview + Profile Foundations | Market Overview + Profile Audit Exercise | Platform Awareness & Profile Optimization |
| 2 | Visual Branding + Headline + About Section | Canva Lab + Headline Generator + Peer Review | Design, Messaging & Personal Narrative |
| 3 | Experience, Skills, Recommendations & Endorsements | STAR Mapping + Peer Exchange | Competency Framing & Social Proof |
| 4 | Keyword Optimization + Recruiter Lens + Resume Worded Tools | Resume Worded + Recruiter View Activity | Visibility in Searches |
| 5 | Strategic Content Creation + Content Calendar | Content Calendar Workshop | Thought Leadership & Consistency |
| 6 | Hashtags, Analytics, and Growth Hacks | LinkedIn Analytics + Best Posting Time Tools | Organic Reach & Algorithm Awareness |
| 7 | Job Search + LinkedIn Jobs + Filters & Alerts | Job Search Demo + Career Mapping | Job Discovery Tactics |
| 8 | Strategic Networking: Commenting + Alumni Outreach + InMail | Messaging Labs + Commenting Strategies | Connection Building & Professional Etiquette |
| 9 | Company Pages + Events + Groups + Industry Trends | Join Groups + Employer Research Task | Industry Awareness & Community Engagement |
| 10 | Showcase Portfolio + Profile Pitch Presentation | Projects Linking + Peer Review | Work Curation & Digital Elevator Pitch |
Textbook & Resources
- Primary Tools & Techniques: LinkedIn, Resume Worded, Canva, LinkedIn Analytics
Recommended Books:
- LinkedIn Riches – John Nemo
- The Power Formula for LinkedIn Success – Wayne Breitbarth