Startup Blueprint
Course Objective
This course helps students develop the mindset and skills required to design scalable and innovative business models. Through hands-on use of tools like the Business Model Canvas, lean startup frameworks, and investor pitch strategies, students learn how startups are conceived, validated, and launched.
Learning Outcomes
- Design validated, customer-focused business models
- Apply lean and agile startup methodologies
- Pitch ideas with strategic clarity to stakeholders and investors
Startup Blueprint Syllabus T30
| Session No. | Topics | Tool/Reading/Activity | Skill Focus |
|---|---|---|---|
| 1 | What is a Startup? | Case: Zepto / Dunzo | Entrepreneurial Mindset |
| 2 | Opportunity Sensing | Problem Discovery Workshop | Customer Need Identification |
| 3 | Problem Framing | “How Might We…” Exercise | Insight Framing |
| 4 | Value Proposition Design | Value Prop Canvas | Product-Market Fit |
| 5 | Business Model Canvas | BMC Lab | Visual Business Planning |
| 6 | MVP (Minimum Viable Product) | MVP Design Studio | Iterative Validation |
| 7 | Customer Segments | Persona Mapping | Target Market Design |
| 8 | Channels & Relationships | Go-To-Market Mapping | Customer Acquisition Strategy |
| 9 | Revenue Models | Revenue Model Simulation | Pricing & Monetization |
| 10 | Cost Structures | Lean Cost Sheet Exercise | Financial Efficiency |
| 11 | Key Activities & Resources | Strategic Mapping | Operational Focus |
| 12 | Competitive Advantage | SWOT / Moat Frameworks | Strategic Positioning |
| 13 | Legal Basics | Startup Compliance Checklist | Regulatory Awareness |
| 14 | Digital Tools for Startups | No-Code Tools Overview | Operational Agility |
| 15 | Funding Sources | Equity vs Bootstrapping Workshop | Capital Structuring |
| 16 | Pitch Deck Creation | Sequoia Pitch Template | Investor Storytelling |
| 17 | Pitch Delivery | Shark Tank Simulation | Pitching Presence |
| 18 | Unit Economics | CAC, LTV Calculator | Sustainable Growth Thinking |
| 19 | Mock Demo Day | Internal Jury Rehearsal | Stakeholder Communication |
| 20 | Demo Day Showcase | Live Pitch to External Jury | Entrepreneurial Execution |
Textbook & Resources
- Primary Tools & Techniques: Business Model Canvas, Lean Canvas, Figma, Canva, Pitch Deck Templates, Cap Table Tools
Recommended Books:
- The Lean Startup – Eric Ries
- Business Model Generation – Alexander Osterwalder