PGDM Core Subject

Mancomm - II

Course Objective

2. Course Description

Mancomm - II is a transformative communication lab designed to instill "The Executive Presence". Students move beyond basic public speaking to master Persuasive Storytelling, Crisis Communication, and the ability to defend complex business arguments in front of a critical panel. The course maintains a High-Stakes Binary Evaluation (100 or Zero) to mirror corporate boardrooms and high-pressure investor pitches.

 

3. Course Outcomes (COs)

Mapped to Bloom’s Taxonomy and Taxila’s Program Outcomes (POs).

CO Code

Course Outcome Description

Bloom's Level

Primary PO Mapping

CO1

  

Analyze a business crisis to identify key narrative triggers and stakeholder concerns.

Analyze (L4)

PO4

CO2

  

Demonstrate advanced persuasive storytelling techniques to influence diverse stakeholders.

Apply (L3)

PO4

CO3

  

Design a comprehensive crisis response strategy and media statement under time pressure.

Create (L6)

PO3

CO4

  

Evaluate and counter-argue complex questions from a panel with authority and logic.

Evaluate (L5)

PO3

 

4. Assessment Scheme: The High-Stakes Model

  • Mode: Single Final Stage Performance.
  • Evaluation: 100 or Zero.
  • The Verdict: Success is defined by professional research, captivating delivery, and the ability to maintain composure under panel scrutiny. Any breach of the "Taxila Professional Standard" results in a zero.

5. Course Structure (2-Session Journey)

The majority of the 3-credit contact hours are fulfilled through mandatory Presentation Simulation Lab bookings and independent rehearsal.

 

Session 1: The Crisis Briefing & Strategic Allocations (Week 1)

  • The Transition: Moving from "Stage Presence" to "Intellectual Authority".
  • Assignment: Allocation of "Corporate Crisis Scenarios" (e.g., Product Recalls, Data Breaches, PR disasters).
  • The Framework: Advanced storytelling structures (The Hero's Journey, The Sparkline) and Crisis Comms logic.
  • Simulation 2.0: Introduction to advanced stress-testing tools in the Simulation Lab.

Phase 2: Independent Mastery & Stress-Testing (Weeks 2-11 | Self-Directed)

Forensic Research: Students independently define their defense strategy and gather forensic evidence.

Simulation Lab (Mandatory): Students must use the Lab to practice managing "Aggressive Audience Simulations" and difficult Q&A drills.

Pre-Class Prep: Deep dive into the assigned corporate failure to identify "Blind Spots" in the original leadership's response.

Session 2: The Boardroom Defense (Week 12)

  • The Pitch: Each student delivers a 10-minute persuasive or crisis-resolution presentation.
  • The Panel Challenge: Defending the argument against a panel designed to stress-test the student's logic and composure.
     
  • The Final Score: Immediate announcement of 100 or Zero.
     

6. Student Guidelines for Success

  • Research Depth: Your success hinges on analytical depth; generic content will result in a zero.
     
  • Anticipation: Spend 50% of your prep time anticipating "hostile" panel questions to build self-assurance.
     

The Human Touch: Maintain Emotional Intelligence (EQ) even under questioning to motivate and influence the panel.