PGDM Core Subject

PGDM Capstone Project

Course Objective

The Capstone Project at Taxila Business School is a mandatory 6-credit summative experience in Term 6. It serves as the "Golden Thread" of the PGDM curriculum, requiring students to integrate the "Head, Hands, and Heart" mission by synthesizing academic excellence, technological frameworks, and ethical governance.

1. Course General Information

  • Course Code: T6-CP.
  • Course Title: Capstone Project: "60-Day Digital Blitz".
  • Term: Term 6.
  • Credits: 6 Credits (60 contact-equivalent hours + 120 hours of independent research/prototyping).
  • Mapping: PO5 (Innovation & Value Creation), PO2 (Data-Driven Decision Making), and PO8 (Lifelong Learning).
     

2. Project Description: The "60-Day Digital Blitz"

Students must establish a foundational digital presence for a local small business within a strict 60-day timeframe. This project transitions students from "Functional Specialists" to "Strategic Architects" by requiring them to manage a live client, automate business processes, and design value-centric growth strategies.

Business Selection Criteria:

  • Minimum of 5+ Employees.
  • Must be a Registered Entity.
  • Established track record of 3+ Years in business.
     





 

3. Course Outcomes (COs)

CO Code

Course Outcome Description

Bloom's Level

Primary PO Mapping

CO1

Synthesize cross-functional knowledge to conduct a digital audit and define project deliverables.

Create (L6)

  

PO1

CO2

Construct a functional website and social media ecosystem with integrated SEO and branding.

Create (L6)

  

PO1

CO3

Analyze market gaps to implement local SEO and platform integrations (e.g., Swiggy/Zomato).

Analyze (L4)

  

PO2

CO4

Design a 5-year financial forecast and HR policy using MS Excel or Power BI dashboards.

Create (L6)

  

PO2

CO5

Demonstrate persuasive storytelling by compiling a final report and defending the project outcomes.

Create (L6)

  

PO4

 

4. Integrated Project Milestones (60-Day Timeline)

The Capstone reflects cumulative learning from Terms 1–5:

  • Phase 1: Digital Audit & Onboarding: Immediate identification of a local business and a swift audit of their online status.
  • Phase 2: Technical Infrastructure: Securing a domain, setting up hosting, and building the website blueprint.
  • Phase 3: Digital Branding & Content: Optimizing social profiles and creating a foundational content strategy (text, images, and short videos).
  • Phase 4: Local Visibility & Integration: Setting up Google My Business and integrating food platforms where applicable.
  • Phase 5: Financial & HR Architecture: Developing a 1-page HR policy and a 5-year financial dashboard.

 

5. Assessment & Submission Requirements

To earn the 6 credits, students must meet the following NBA-compliant standards:

  • Final Report: A comprehensive document of 25+ Pages containing work done, photographic evidence, and learnings.
  • Digital Handover: Successful transfer of the website and social media credentials to the client.
  • Final Presentation: A formal defense of the project's Value Architecture and its impact on the business's online visibility.

 

6. Institutional Vision Fulfillment

By completing the "60-Day Digital Blitz," students graduate as 'Responsible Donors to Society' who possess the Digital Fluency and Entrepreneurial Agility required to lead in a digital-first economy