Growth Strategy & Business Models

Component

Marks

Description

Mapped CO

Simulations

20

Sim 1 (10M): The Pivot (Startup Sim). Sim 2 (10M): The Scale-Up Challenge.

CO2, CO3

Case Study

10

"The Nespresso Model": Analyzing the shift from transactional to recurring revenue.

CO1, CO4

Presentation

10

"The Business Model Pitch": Presenting a redesigned business model for a legacy firm.

CO5

Mid-Term

10

Internal written exam covering The Canvas & Patterns.

CO1

Project

10

"Live Canvas": Mapping the business model of a local startup through interviews.

CO2

Participation

10

Active involvement in design workshops.

All

Session

Topic

Pre-Reading (Osterwalder & Pigneur)

Assignment / Case Study

1

The Business Model Canvas (BMC)

Introduction to the 9 Building Blocks.

Sec 1: Def of Business Model

Assignment: Draw the BMC of your favorite company from memory.

2

Customer Segments & Value Propositions

Product-Market Fit and solving pains/gains.

Sec 1: The 9 Blocks

Task: Create a Value Proposition Canvas for a student service.

3

Channels & Customer Relationships

Touchpoints and the customer journey.

Sec 1: The 9 Blocks

Assignment: Map the Channel phases (Awareness to After-sales) for Tesla.

4

Revenue Streams & Key Resources

Asset sale, subscription, licensing, and physical/intellectual assets.

Sec 1: The 9 Blocks

Task: List 5 potential revenue streams for a free app.

5

Key Activities, Partnerships & Cost Structure

Production, platform management, and cost-driven vs. value-driven.

Sec 1: The 9 Blocks

Case Study: Skype’s Cost Structure.

6

Pattern 1: Unbundling Business Models

Separating Infrastructure, Product Innovation, and Customer Relationship.

Sec 2: Unbundling

Case Study: Private Banking vs. Mobile Telcos.

7

Pattern 2: The Long Tail

Selling less of more (Niche strategies).

Sec 2: The Long Tail

Assignment: Analyze how LEGO uses the Long Tail.

8

Pattern 3: Multi-Sided Platforms

Connecting two distinct user groups (Network Effects).

Sec 2: Multi-Sided

9

Mid-Term Internal Exam

Assessment of the BMC and fundamental patterns.

Review: Sessions 1–8

Assessment: Written Exam (10 Marks).

10

Pattern 4: FREE as a Business Model

Freemium, Bait & Hook, and Advertising models.

Sec 2: FREE

Task: Design a "Bait & Hook" model for a razor company.

11

Pattern 5: Open Business Models

Outside-in and Inside-out innovation (Crowdsourcing).

Sec 2: Open Models

Case Study: InnoCentive & P&G Connect + Develop.

12

Design: Customer Insights

The Empathy Map: What does the customer see, hear, think, and feel?

Sec 3: Customer Insights

Project: Conduct an Empathy Map session for a target user.

13

Design: Ideation Techniques

Brainstorming "What If" questions to break status quo.

Sec 3: Ideation

Assignment: Generate 3 diverse models for an airline.

14

Simulation Lab 1: The Pivot

Iterating a business model based on failed market feedback.

Manual: Startup Sim

Assessment: Simulation Performance Score (10 Marks).

15

Design: Visual Thinking & Prototyping

Using post-its and drawings to clarify complexity.

Sec 3: Visual Thinking

Task: Build a "Low-Fidelity Prototype" of a service.

16

Design: Storytelling

Pitching the new model effectively to investors/board.

Sec 3: Storytelling

Assignment: Script a 2-minute pitch for your model.

17

Strategy: Business Model Environment

Mapping Key Trends, Market Forces, Macro-Economic Forces.

Sec 4: Strategy

Task: PESTLE analysis impact on a BMC.

18

Strategy: Evaluating Business Models

SWOT Analysis applied to the 9 building blocks.

Sec 4: Evaluation

Assignment: Conduct a SWOT on Amazon’s BMC.

19

Capstone Presentation

Presenting "The Business Model Pitch".

Manual: Presentation Rubric

Assessment: Group Presentation (10 Marks).

20

Course Synthesis

Managing Multiple Business Models (Ambidextrous Org).

Sec 5: Process

Submission: Final Course Portfolio.