Digital Marketing

Course Overview

Faculty : Prof. Abhinav Pandey

No. of Classes- 20 (90 Minutes each class)

Getting Started

  • Digital Marketing Introduction
  • Digital Marketing Fundamentals
  • Traditional vs Digital Marketing
  • Sales Psychology
  • Sales Funnel
  • Domain & Hosting
  • Types of websites
  • Website/Landing Page Planning

Social Content Marketing

  • Buyer Persona
  • Content Calendar
  • Influencer Marketing
  • Hash Tag Research

Social Media Organic

  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram Marketing
  • YouTube Marketing
  • Quora Marketing
  • Pinterest Marketing
  • Tools

Social Media Paid

  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Instagram Marketing
  • Quora Marketing
  • Pinterest Marketing

SEO On Site

  • SEO Introduction
  • On Page Optimization
  • Local SEO
  • International SEO
  • Black Hat SEO
  • Google Analytics & Search Console
  • GTM
  • ASO
  • SEO Strategy & Plan

SEO Off Site

  • Backlinks
  • Web 2.0
  • Content Writing & Marketing

Google Ads

  • Account Setup
  • Smart Campaign
  • Search Ads
  • Display Ads
  • Video Ads- & YouTube Marketing
  • Shopping Ads
  • Lead Generation Campaigns
  • Remarketing
  • Conversion Tracking

Add Ons

  • Email Marketing
  • ORM
  • Ecommerce Marketing
  • Drop shipping
  • Affiliate Marketing
  • Google AdSense
  • Mobile Web Marketing
  • Freelancing