Competitive Strategy
Course Overview
This course is designed to provide students with a comprehensive understanding of strategic management principles, strategies, and practices. Emphasis will be placed on the integration of technology and simulation tools to enhance learning and practical application. Students will engage in strategic decision-making processes, analyse various business environments, and develop strategies to achieve sustainable competitive advantage.
Course Objectives
- Understand key concepts and principles of strategic management.
- Analyse the role of long-range and strategic planning in organizations.
- Develop skills in using simulation tools for strategic decision-making.
- Apply theoretical knowledge to real-world scenarios through case studies and simulations.
- Create and manage effective business strategies.
- Evaluate strategic performance and implement strategies to enhance organizational value.
- Navigate the strategic environment and adapt strategies accordingly.
Course Outcomes
On completion of this course, the students will be able to:
- Demonstrate a comprehensive understanding of strategic management principles.
- Effectively utilize technology and simulation tools in strategic management.
- Analyse market and competitive data to inform strategic decisions.
- Develop and implement successful business strategies.
- Measure and manage strategic performance.
- Navigate the strategic environment and adapt strategies accordingly.
- Apply innovation and design thinking in strategic management.
- Create integrated strategic plans to support business goals.
- Assess and manage global strategic challenges.
- Present and defend strategic plans effectively.
Course Pedagogy
- Lectures: Theoretical foundations and key concepts will be taught through interactive lectures.
- Case Studies: Real-world examples will be used to illustrate the application of theoretical concepts.
- Group Discussions: Collaborative discussions to enhance understanding and encourage diverse perspectives.
- Hands-on Projects: Practical projects to apply learning in real-world scenarios.
- Simulations: Use of simulation tools to practice strategic decision-making and problem-solving.
Session Plan
Competitive Strategy Syllabus T29
| Session No. | Topics | Activities | Technology/Metrics |
|---|---|---|---|
| 1 | Introduction and Evolution of Strategic Management | Lecture, Discussion on historical examples | - |
| 2 | Long Range Planning and Strategic Planning | Group discussion, Planning exercise | - |
| 3 | Strategic Management for Sustainability | Lecture, | Sustainability metrics |
| 4 | Strategic Management for Sustainability | Group project, Peer review | Sustainability metrics, |
| 5 | CASE | Case study analysis, Group discussion | - |
| 6 | Strategic Decision Making | Decision-making simulation, Class discussion | - |
| 7 | Strategic Intent | Lecture, Group discussion | - |
| 8 | Strategic Intent (cont), Balanced Scorecard | Balanced Scorecard workshop, Peer review | - |
| 9 | Strategic Planning Process | Planning exercise, Group discussion | - |
| 10 | Approaches to Strategy, Planning Process | Lecture, Strategy formulation workshop | - |
| 11 | Research | Research project, Data analysis | - |
| 12 | Environmental Analysis, PESTLE Analysis, SWOT Analysis, and Value Chain | Hands-on analysis project, Group discussion | Concept Metrices |
| 13 | Organizational Appraisal | Organizational assessment, Class discussion | - |
| 14 | Corporate Level Strategies | Group discussion | - |
| 15 | Corporate Level Strategies | Class Discussion | - |
| 16 | CASE | Case study analysis, Group discussion | - |
| 17 | Business Level Strategies | Strategy development project, Group discussion | - |
| 18 | Business Level Strategies | Strategy development project, Peer review | - |
| 19 | CASE | Case study analysis, Group discussion | - |
| 20 | Understanding Business, Competitor Analysis, Porter's 5 Forces Analysis | Competitive analysis project, Class discussion | Competitor analysis Matrix, Porter's 5 Forces Matrix |
| 21 | Boston Matrix, Benchmarking, McKinsey's 7S Framework | Strategy analysis project, Peer review | BCG Matrix |
| 22 | Case | Case study analysis, Group discussion | - |
| 23 | Strategy Implementation | Implementation project, Group discussion | - |
| 24 | Structural Implementation | Organizational design project, Peer review | - |
| 25 | Functional Implementation | Functional strategy -Class discussion | - |
| 26 | Behavioural Implementation | Behavioural strategy project, Group discussion | Behavioural analysis tools |
| 27 | Concept of Strategic Evaluation and Control | Evaluation project- Class discussion | - |
| 28 | Control Process, Techniques of Strategic Evaluation and Control | Control process workshop, Peer review | - |
| 29 | Case | Case study analysis, Group discussion | - |
| 30 | Simulation | Exercise | Simulation Software |
Course Materials:
- Textbook: Strategic Management Concepts: A Competitive Advantage Approach, by Fred R. David (Author), Forest R. David (Author), Purva Kansal Strategic Management and Business Policy, by Thomas L. Wheelen (Author), J. David Hunger (Author), Alan N. Hoffman (Author), Charles E. Bamford (Author), Purva Kansal
- Software: Access to strategic management simulation tools
- Additional Readings: Selected journal articles and case studies
Assessment:
- Participation: Active participation in class discussions and activities
- Assignments: Regular assignments based on the topics covered
- Midterm Quiz: Evaluation of understanding of core concepts
- Simulation Exercises: Practical application of learned concepts through simulations
- Cases: Analysis and presentation of case studies
- Final Project and Presentation: Comprehensive project and presentation on a strategic management plan