How to Prepare for MBA/PGDM Placements in Marketing

MBA/ PGDM jobs get you the best salary in general, across the globe. If you are preparing for MBA placements in marketing, you need to be a little better on three major parameters:

1. Functional Skills connecting to Company:

Generally, PGDM placements happen during November, December. By the time students have completed one and half year in the campus and have studied most of the marketing subjects and must be aware of most of the theories and concepts. Here is the time now to differentiate yourself from the crowd.

1. Do thorough research on the products of the company from the beginning and try to find out how many products have success and why others could not see the light of the day, this is important to know about the new launches and to know their case study. This can be done by meeting some old dealers or C&F agents of the company.
2. Start revising concepts you have read in your books like strategic marketing, 4 P’s of Marketing, Marketing Communication, Consumer Behaviour, and Digital Marketing and so on. This is very important to demonstrate the application and link these concepts with the company products. Most marketing jobs start with sales. Be clear on sales and distribution concepts and their application.
3. Know the competition: This is important to know the competitor, their products, policies, price etc. Read newspapers daily and remain updated on an industry.

This is the first skill to Prepare for MBA/PGDM Placements in Marketing.

2. Soft Skills:

This generally covers; well preparing your resume, grooming, and keeping your conduct best during the placement days in campus.

1. Draft Your Resume Well –Generally, CV in the hands of the recruiter has a shelf life of 6 seconds. You need to ensure that your CV stands out in a bunch of papers. Write short, to the point and make important terms bold. Redraft your CV every time, on the requirement of the profile, you are appearing for an interview. Your CV as a fresher should not be more than 2 pages.
2. Prepare General Questions: Normally 99% of interviews start with “Tell me about yourself”. Trust me this question decides your fate. Next important question may be “Why Marketing”, sometimes they may ask you to “Sell a pen to them”. Prepare all these questions well in advance.
3. Do more Group discussions on the burning topics. Keep a watch on the time you spent in speaking.
4. Start uplifting yourself physically – Take a nice haircut, if needed go for a face massage a day before the interview. Your face should glow during the interview. Get new clothes to fit you correctly.

Second Skill is very important to Prepare for MBA/PGDM Placements in Marketing.

3. Critical thinking:

Critical thinking will take you ahead of your competition. During interview try to solve the general question critically.

4. Stay Updated:

Read one newspaper regularly. You’ll gain an edge by following blogs or websites which are marketing-focussed. You can read more about critical thinking at Taxila Business School.