Core Course
The program is spread over the six terms of about three months each. These core courses enhance the ability to communicate, analyze situation and take dicisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment.
During this period, students take courses in general management and major functional areas, such as Finance and Accounting, Marketing, Operations Management, Organization Behaviors, Human Resources, Strategic Management, Business Analytics, Digital Marketing.
Core Business Syllabus
The first three terms are devoted to core modules with Business Analytics and Digital Marketing covering hard technical knowledge in areas such as strategy, organisational behaviour, finance and quantitative methods.
Specialization
Dual Major from third Trimester: After the third term the students specialize in a minimum of two major functional areas apart from Business Analytics. The institute may also consider new electives in line with latest developments and availability of expertise to offer the same.
Dual Specialization Program:-
- Consultancy
- Financial Management
- International Business Management
- Marketing Management
- Human Resource Development
- Operations Management
- Digital Marketing
- Entrepreneurship
Pedagogy
Starting the class with greetings and welcome. Then discuss what was taught in the previous lecture. Then the main topic is to be presented by the teacher, followed by student's doubts and questions. A 2 minutes break and then the class may be energized with an exercise or questions by a teacher for the class taking the topic to the current scenario discussion. Ending with student's participation
Total 90 minutes class break up as follows
- Attendance - 2 min
- Recap - 10 min
- Teachers presentation - 30 min
- Students question - 10 min
- Break - 5 min
- Energizer - 3 min
- Shared document collboration - 10 min
- Students Participation - 20 min
Internships
Taxila Business School offers three internships during the PGDM program.
- First Internship happens during Jan - Feb
- Second Internship happens during 15 June - 15 Aug
- Third during Jan - Feb (Next year)
Mancomm
Mancomm or Managerial Communication is the innovation of Taxila. Understanding the needs of industry, Taxila emphasises in developing managers for tomorrow with a clear vision & firm Communication. Under this head, students are given a topic of their choice every fortnight to research, analyze & finally present. This involves presentation in front of masses helps to break the shackles of hesitation.
Approval
In terms of the provisions under the All India Council for Technical Education Regulations 2012 notified by the council vide notification number F-No. 37-3/Lega1/2012 dated 27/09/2012 & other notifications, as applicable Taxila Business School is approved to offer PGDM. AICTE Approval No.: F.No. North-Westi2013/1-141- 2872211.
Explore Course
TOTAL CREDITS FOR PGDM + BUSINESS ANALYTICS = 165
| Course Name | Faculty Name | Credit |
|---|---|---|
| Corporate Finance (Click for Details) | Dr. Rajesh Kothari | 3 |
| Managerial Skills for Effectiveness (inclu Leadership & Team Building) (Click for Details) | Prof. Lavina Khilnani | 3 |
| Profit Management | Prof. Rajat Bohra | 2 |
| Market Research Methods (Click for Details) | Dr. Sanjoli Jain | 3 |
| International Business Management (Click for Details) | Dr. Alka Jain | 2 |
| Managerial Communication-III. | Prof. Kishore Sharma | 1 |
| R Programming - Business analytics (Click for Details) | Prof. Nitesh Saxena | 3 |
| Principles and Practices of Management (Click for Details) | Prof. Lavina Khilnani Dr. Alka Jain |
3 |
| Total Credits | 20 |
3 Internships of 8 Weeks Each
Subjects In Marketing Specialization
Topics
Faculty: Prof. Lavina Khilnani
- An Introduction to Integrated Marketing Communication (IMC)
- Introduction to IMC tools
- The Role Of Advertising Agencies And Other Marketing Organizations
- Understanding Communication Process
- Communication Response Hierarchy
- The Standard learning Hierarchy
- Financial Strategy
- Location Analysis key Points
- Locating a New Store
- Introduction to Merchandising
- Merchandising plans
- Analysing Merchandise Performance
- Category Management
- Handling Private Labels
- Understanding Physical Flow of Merchandise Reverse Logistics
- Pricing
- Retail Communication and Promotion Issues
- Familiarize With Techniques
- Layout and VM store layout
- Customer Service and CRM
Credit: 3
Topics
Faculty: Prof. Lavina Khilnani
- Introduction To Retailing Readings
- Classification of Retailers
- Retail Strategy And Positioning
- Theories of retail development
- Understand Sources of Competitive Advantage
- Customer Behaviour
- Familiarize With Ways To Enhance Customer Shopping Behaviour
- Financial strategy
- Location Analysis Key Points
- Locating A New Store
- Merchandising plans
- Analysing Merchandise Performance
- Category Management
- Handling Private Labels
- Understanding Physical Flow of Merchandise Reverse Logistics
- Pricing
- Retail Communication and Promotion Issues
- Familiarize with Techniques
- Layout and VM store layout
- Customer Service and CRM
Credit: 3
Topics
Faculty: Prof. Lavina Khilnani
- Introduction to Services Marketing
- Consumer Behaviour In Services
- Delivering Quality Service
- Customer Satisfaction Measure
- Developing Sustainable Service Models
- Demand Management in Services
- Yield Management
- Service Recovery
- Service Promotion & Customer Loyalty
- Relationship Marketing
- Relationship Marketing— Data Analysis
- Strategizing on HRM
- Service Strategy
Credit: 3
Topics
Faculty: Prof. Lavina Khilnani
- Introduction to Sales & Distribution Management
- Personal Selling Process-1
- What makes a Good Salesperson (HBR Article)
- Note on Transactional Analysis Role Play
- Personal Selling Process-2,
- Sales Planning & Forecasting
- Catchment Analysis & Market Mapping
- Marketing & Selling: Interrelationships
- Integrating Push & Pull,
- Managing Sales Territories & Quotas
- Sales Training, Motivation & Compensation, Designing Sales Incentive Scheme
- Evaluating & Controlling Sales Performance
- Sales Organisation Structure
- Sales Supervisor
- Distribution Channel Management
- Channel Design, Designing Channels of Distribution
- Online Channels
- Managing Channel Relationships & Channel: When is it dangerous?
- Wholesaling, and Retailing
- Non-store retailing, electronic channels, and Omni-channel
Credit: 3
Topics
Faculty: Prof. Lavina Khilnani
- Introduction to Product Management and Role of Product Manager
- Product Management
- New Product Development: The Process and Stage Gate Model
- New Product Development: Concept Development and Testing
- Design Thinking for FMCG, B2B Products and Services
- Test Marketing of New Products, Services and Simulated Test Marketing
- Test Marketing and Launching of New Products
- Product-line Decisions
- Product Life Cycle and Marketing Strategies
- Brand Awareness and Consumer Brand Knowledge
- Brand Identity, Personality and Brand Associations
- Managing Brand Architecture and Brand Portfolios
- Brand Revitalization
- Marketing and Branding of Servicesg
- The New Media Environment and Brand Building
- Building Technology Brands
- Leveraging Brand Equity and Brand Extension
- Emerging Markets as Product Development Laboratories for the World
- Measurement of Brand Equity
Credit: 3
Topics
Faculty: Prof. Lavina Khilnani
- Introduction to International Marketing
- International Marketing Environment
- International Marketing Strategies
- International Marketing Mix
- International Research and Segmentation
- Developing Global Products and Pricing
- International Promotion and Advertising
- International Distribution Systems
- The Indian Export Scenario
- The Export Import Scene in India
- Import-Export Policy
- Export Documentation
- Export Procedure
- International Technology Transfer and Counter Trade
- The Trade Mark Regime- International Marketing Planning
Credit: 3
The top 10 most in-demand hard skills being taught in TAXILA
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Cloud Computing
Today, companies are built and run on the cloud. They need talent who have the skills to help them drive technical architecture, design, and delivery of cloud systems like Microsoft Azure.
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Sales
You'd be hard pressed to find a company that doesn’t need great sales people—those who can effectively manage a sales team, understand the sales funnel, work with cross-functional partners, and sell into the highest levels of the business.
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Video Production
Consumers have an insatiable appetite for video content, so it makes sense that video production continues to be a priority for companies.
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Analytical Reasoning
Data has become the foundation of every single business. Organizations want talent who can make sense of it and uncover insights that drive the best decisions for the business.
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Business Analysis
Business analysis made the most significant jump of any skill on our list. It’s one of the few hard skills every professional should have, as most roles require some level of business analysis to make decisions.
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Affiliate Marketing
With the decline of traditional advertising and the rise of social media, affiliate marketing is rapidly rising as a must-have hard skill. Affiliate marketing leverages company partnerships or influencers that are hyper-targeted to a particular audience.
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Blockchain
Blockchain was born in 2009 to support the use of cryptocurrency. But blockchain's novel way to store, validate, authorize, and move data across the internet has evolved to securely store and send any digital asset. The small supply of professionals who have this skill are in high demand.
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Artificial Intelligence
Artificial intelligence (AI) augments the capabilities of the human workforce. The people who can harness the power of AI, machine learning, and natural language processing are the ones who will help organizations deliver more relevant, personalized, and innovative products and services.
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SAP
SAP Systems, Applications and Products is the world's largest business software company - founded in 1972 and headquartered in Walldorf, SAP Company produces 400+ business softwares. SAP ERP (Enterprise Resource Planning) is the standard software all businesses need to run their business processes. In this field SAP ERP is the most prevalent product in the world.
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Scientific Computing
Scientific computing skills are held by data science professionals, engineers, and software architects, and others. Companies need more professionals that can develop machine learning models and apply statistical and analytical approaches to large data sets using programs like Python, MATLAB, and others.
* Taxila Business School reserves the right to change/modify the program schedule, syllabus subjects, Internships, timing, etc. keeping the student's interest in mind. There could be an addition or deletion of the subjects, curriculum, internships, projects, etc.