PGDM In Marketing
About The Program
The program is PGDM In Marketing. This means Business Analytics is compulsory concentration for every one and apart from that, students need to take two more major concentrations.
Class Timings: Generally teaching hours are from 9:00 morning till midnight.
You will start with an orientation week, which includes the leadership and team building weekend workshop, introducing some basic concepts and techniques, as well as giving you a chance to get to know your tutors and fellow students.
Core Course
The program is spread over the six terms of about three months each. These core courses enhance the ability to communicate, analyze situation and take dicisions using quantitative and qualitative factors, and to develop a holistic view of the different functional areas and the business environment.
During this period, students take courses in general management and major functional areas, such as Finance and Accounting, Marketing, Operations Management, Organization Behaviors, Human Resources, Strategic Management, Business Analytics, Digital Marketing.
Core Business Syllabus
The first three terms are devoted to core modules with Business Analytics and Digital Marketing covering hard technical knowledge in areas such as strategy, organisational behaviour, finance and quantitative methods.
Specialization
Dual Major from third Trimester: After the third term the students specialize in a minimum of two major functional areas apart from Business Analytics. The institute may also consider new electives in line with latest developments and availability of expertise to offer the same.
Triple Specialization Program:-
- Consultancy
- Financial Management
- International Business Management
- Marketing Management
- Human Resource Development
- Operations Management
- Digital Marketing
- Entrepreneurship
- Agri Business
Pedagogy
Starting the class with greetings and welcome. Then discuss what was taught in the previous lecture. Then the main topic is to be presented by the teacher, followed by student's doubts and questions. A 2 minutes break and then the class may be energized with an exercise or questions by a teacher for the class taking the topic to the current scenario discussion. Ending with student's participation
Total 90 minutes class break up as follows
- Attendance - 2 min
- Recap - 10 min
- Teachers presentation - 30 min
- Students question - 10 min
- Break - 5 min
- Energizer - 3 min
- Shared document collboration - 10 min
- Students Participation - 20 min
Internships
Taxila Business School offers three internships during the PGDM program.
- First Internship happens during Jan - Feb
- Second Internship happens during 15 June - 15 Aug
- Third during Jan - Feb (Next year)
Mancomm
Mancomm or Managerial Communication is the innovation of Taxila. Understanding the needs of industry, Taxila emphasises in developing managers for tomorrow with a clear vision & firm Communication. Under this head, students are given a topic of their choice every fortnight to research, analyze & finally present. This involves presentation in front of masses helps to break the shackles of hesitation.
Approval
In terms of the provisions under the All India Council for Technical Education Regulations 2012 notified by the council vide notification number F-No. 37-3/Lega1/2012 dated 27/09/2012 & other notifications, as applicable Taxila Business School is approved to offer PGDM. AICTE Approval No.: F.No. North-Westi2013/1-141- 2872211.
Explore Course
TOTAL CREDITS FOR PGDM In Marketing = 165
| Course Name | Faculty Name | Credit |
|---|---|---|
| Managerial Economics (Click for Details) | Dr. Sanjoli Jain | 3 |
| Financial Accounting(Click for Details) | Prof. Khagesh Joshi | 3 |
| Marketing Management (Click for Details) | Prof. Lavina Khilnani | 3 |
| Business Excel(Click for Details) | Prof. Nitesh Saxena | 3 |
| Human Resources Management (Click for Details) | Dr. Riddhi Tambi | 3 |
| Business Statistics with SPSS-I (Descriptive) (Click for Details) | Dr. Sanjoli Jain | 3 |
| Profit Management | Prof. Rajat Bohra | 2 |
| Managerial Communication-I | Prof. Kishore Sharma | 1 |
| Total Credits | 21 |
| Course Name | Faculty Name | Credit |
|---|---|---|
| Corporate Finance (Click for Details) | Dr. Rajesh Kothari | 3 |
| Managerial Skills for Effectiveness (inclu Leadership & Team Building) (Click for Details) | Prof. Lavina Khilnani | 3 |
| Profit Management | Prof. Rajat Bohra | 2 |
| Corporate Social Responsibility & Sustainability | Prof. Rajat Bohra | 2 |
| Market Research Methods (Click for Details) | Dr. Sanjoli Jain | 3 |
| International Business Management (Click for Details) | Dr. Alka Jain | 2 |
| Managerial Communication-III. | Prof. Kishore Sharma | 1 |
| R Programming - Business analytics (Click for Details) | Prof. Nitesh Saxena | 3 |
| Principles and Practices of Management (Click for Details) | Prof. Lavina Khilnani Dr. Alka Jain |
3 |
| Total Credits | 22 |
Entreprenurship / Internship: June, July
| Course Name | Credit |
|---|---|
| Entreprenurship / Internship | 6 |
| Total Credits | 6 |
TERM Specialization
Subjects
- Integrated Marketing Communication
- Retail Marketing
- Service Marketing
- Sales and Distribution Management
- International Marketing
- Product and Brand Management
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* Taxila Business School reserves the right to change/modify the program schedule, syllabus subjects, Internships, timing, etc. keeping the student's interest in mind. There could be an addition or deletion of the subjects, curriculum, internships, projects, etc.